What happens when half your customers start their shopping journey with ChatGPT instead of Google? In this episode, Rick sits down with Ekapat Chareonlarp, SVP of Global Client Strategy at Criteo, to talk about the massive shake-up happening in marketing, commerce, and partnerships.

Ekapat breaks down why we’re moving from search engines to answers engines, why your first customer might now be a bot, and how partner marketers can use AI-powered insights without losing the human touch. They cover everything from data storytelling and consumer trust to the future of alliances when AI is driving the first click.

It’s fast-paced, full of wild ideas, and a must-listen for digital marketers who want to stay ahead in the AI era without losing their creative edge.

When sales, marketing, and partnerships pull in different directions, GTM programs stall before they start. In this episode, Rick sits down with Greg Portnoy, CEO and founder of Euler, to explore how partner-led marketing can work in lockstep with sales—and how AI is making it easier to get there.

They unpack why so many joint GTM campaigns fail in the sales handoff, the importance of account-based targeting, and how AI tools can help identify the right accounts faster, surface actionable insights, and keep every partner program laser-focused on conversion. Greg also shares how Euler blends human strategy with AI-powered intelligence to cut the fluff, focus on the right buyers, and tie every campaign to real pipeline.

If you want to build partnership programs that sellers run with, customers respond to, and AI helps scale, this episode has the blueprint.

What makes a great partner marketer? It's not your tech stack. It's not your campaign calendar. It's how well you build trust, how fast you adapt, and whether you actually have a plan—or are just throwing tactics at the wall.

In this episode of Never GTM Alone, Microsoft’s Mo’Shai Gibbs cuts through the noise. She shares how she navigates silos, plans ahead when others scramble, and uses tools like Copilot and GPT agents to free up her time for what actually moves the needle: relationships and results. From managing pipeline pressure to creating clarity when everything feels urgent, Mo’Shai brings the kind of operational wisdom most teams are missing.

We also get personal: how she built custom AI agents to support her caregiving responsibilities and how that same thinking is shaping her professional edge.

If you're stuck in endless execution mode or chasing attribution ghosts, this episode will reset your mindset.

Listen and subscribe: PartnerVista.co/podcast

In this episode of Never Go To Market Alone, Rick sits down with Ben Henson—B2B lead gen veteran and founder of Peel—to explore how AI is transforming the way we convert leads, deliver content, and engage buyers. From his early days at TechTarget and Integrate to launching Peel’s AI-powered content tools, Ben shares what’s broken in traditional lead gen—and how to fix it.

They dive into how asynchronous AI conversations are replacing static PDFs, how marketers can finally track actual buyer intent, and how AI can help sellers skip the slow discovery process and get to meaningful conversations faster.

If you’re in B2B marketing, sales, or partnerships and you’re trying to do more with less—while still delivering a personalized, high-converting experience—this one’s packed with practical ideas and a sharp look at the future of go-to-market.

What happens when a seasoned startup founder builds his second company not in Silicon Valley, but in Halifax, Nova Scotia? You get a fresh perspective on growth, grit, and community-first business. In this episode, Rick Currier sits down with Tukan Das, founder of Gia and former CEO of LeadSift, to explore the real-world challenges of scaling a SaaS startup, building an engaged community, and using AI tools to supercharge marketing and go-to-market strategy.

From hosting sold-out AI meetups to launching a platform designed for professional services firms, Tukan shares hard-earned lessons on early-stage product-market fit, recruiting top tech talent, and leveraging prompt engineering and no-code AI to accelerate execution.

Whether you're a tech marketer, startup founder, or just trying to stay ahead in the evolving world of AI-driven marketing, this episode is packed with practical advice, bold takes, and inspiring stories from the front lines of modern go-to-market.

Kathryn Rose didn’t set out to build a movement—she just wanted to help her friends in channel marketing survive the chaos. Fast forward a year and the Channel Marketing Association is one of the fastest-growing, most energized communities in the space. In this episode, Kathryn dishes with Rick about how it all came together: the scrappy beginnings, the “holy crap” webinar moment, and what it really takes to build a community that works.

You’ll hear behind-the-scenes stories from their intimate events, how they’re tackling channel marketing’s biggest headaches (hello, MDF!), and why they built custom AI tools for marketers, not instead of them. It’s tactical, honest, and packed with the kind of wisdom you only get from people who’ve done the work.

In this energizing episode, Rick Currier welcomes Hondo Lewis—newly minted President and Co-founder of PartnerVista—for a raw and inspiring conversation about risk, reinvention, and building for impact in the world of partner marketing. From his early days hustling in local print advertising to leading sales at IDG and launching his own consultancy, Hondo shares the winding road that led him to co-create a partner marketing startup with soul.

Together, they dive into why partner marketers are the unsung heroes of B2B tech, how AI can bring leads closer to close, and what most publishers still get wrong about ecosystems. Hondo opens up about betting on himself, modeling courage for his kids, and why community—not just conversion—is at the core of PartnerVista’s mission.

If you’ve ever wondered what it’s like to leave a cushy corporate gig to chase purpose—or how to actually support sales with AI and strategic partnerships—this one’s for you.

Mud water, Mos Def lyrics, and a little startup adrenaline included.

Christina Carstensen—founder of AEGA and longtime partner marketing pro—joins Rick from a sweltering London to talk content that works, campaigns that scale, and why most agencies still don’t get partner marketing. They unpack what makes this space so different, how to turn a single white paper into an ecosystem of pipeline-driving assets, and why a quarterly budget doesn’t have to mean tactical chaos. If you're tired of logo swaps and one-and-done webinars, this episode is your blueprint for building smarter, more strategic GTM with your partners.