What happens when half your customers start their shopping journey with ChatGPT instead of Google? In this episode, Rick sits down with Ekapat Chareonlarp, SVP of Global Client Strategy at Criteo, to talk about the massive shake-up happening in marketing, commerce, and partnerships.

Ekapat breaks down why we’re moving from search engines to answers engines, why your first customer might now be a bot, and how partner marketers can use AI-powered insights without losing the human touch. They cover everything from data storytelling and consumer trust to the future of alliances when AI is driving the first click.

It’s fast-paced, full of wild ideas, and a must-listen for digital marketers who want to stay ahead in the AI era without losing their creative edge.

When sales, marketing, and partnerships pull in different directions, GTM programs stall before they start. In this episode, Rick sits down with Greg Portnoy, CEO and founder of Euler, to explore how partner-led marketing can work in lockstep with sales—and how AI is making it easier to get there.

They unpack why so many joint GTM campaigns fail in the sales handoff, the importance of account-based targeting, and how AI tools can help identify the right accounts faster, surface actionable insights, and keep every partner program laser-focused on conversion. Greg also shares how Euler blends human strategy with AI-powered intelligence to cut the fluff, focus on the right buyers, and tie every campaign to real pipeline.

If you want to build partnership programs that sellers run with, customers respond to, and AI helps scale, this episode has the blueprint.

What makes a great partner marketer? It's not your tech stack. It's not your campaign calendar. It's how well you build trust, how fast you adapt, and whether you actually have a plan—or are just throwing tactics at the wall.

In this episode of Never GTM Alone, Microsoft’s Mo’Shai Gibbs cuts through the noise. She shares how she navigates silos, plans ahead when others scramble, and uses tools like Copilot and GPT agents to free up her time for what actually moves the needle: relationships and results. From managing pipeline pressure to creating clarity when everything feels urgent, Mo’Shai brings the kind of operational wisdom most teams are missing.

We also get personal: how she built custom AI agents to support her caregiving responsibilities and how that same thinking is shaping her professional edge.

If you're stuck in endless execution mode or chasing attribution ghosts, this episode will reset your mindset.

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