Episodes

  • Pricing Mistakes You’re Making & How to Fix Them with Ulrik Lehrskov-Schmidt

    Pricing Mistakes You’re Making & How to Fix Them with Ulrik Lehrskov-Schmidt
    Jan 22 2025
    In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal welcomes pricing expert and author Ulrik Lehrskov-Schmidt. Together, they discuss the complexities of pricing strategies, from understanding customer value to the differences between B2B and B2C pricing. They share real-world examples and actionable insights to help businesses refine their pricing models, avoid common pitfalls, and maximize revenue. Tune in for practical advice on transforming your pricing approach.
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    37 mins
  • The Future of Pricing: Context- Driven Pricing Model with Mark Stiving at Impact Pricing LLC

    The Future of Pricing: Context- Driven Pricing Model with Mark Stiving at Impact Pricing LLC
    Jan 15 2025
    In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal sits with Mark Stiving, a pricing expert, marketing pro, and author of Impact Pricing: Your Blueprint for Driving Profits to discuss the mindset needed to unlock an effective pricing system. He shares valuable insights on how context-driven pricing works and how it improves the pricing system.
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    37 mins
  • Why Collaboration is Key to Pricing with Eva Feenstra, Director of Pricing & Commercialisation at Xero

    Why Collaboration is Key to Pricing with Eva Feenstra, Director of Pricing & Commercialisation at Xero
    Jan 8 2025
    In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal chats with pricing expert Eva Feenstra to explore the nuances of pricing strategy in the SaaS industry. Eva is the Director of Pricing & Commercialisation at Xero, and she shares her unconventional journey to becoming a pricing leader and explains why pricing is a critical revenue driver for businesses. They discuss psychological pricing and usage-based models, citing real-world examples, including Xero's bundling strategies. Eva highlights the collaborative nature of pricing decisions, customer behavior insights, and the importance of adapting pricing strategies to market dynamics.
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    32 mins
  • The Future of Pricing: AI, Customer Value, and Outcome-Based Models with Marcos Rivera, Founder and CEO of Pricing I/O

    The Future of Pricing: AI, Customer Value, and Outcome-Based Models with Marcos Rivera, Founder and CEO of Pricing I/O
    Dec 18 2024
    In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal chats with pricing expert Marcos Rivera, Founder and CEO of PRICING I/O, about innovative pricing strategies, particularly in AI-driven markets. Drawing from his experience as a product leader and venture capitalist, Marcos explores the importance of aligning pricing with customer value. He delves into usage-based and outcome-based pricing models, emphasizing how these approaches drive business success. Practical insights include creating frictionless pricing for startups, forming pricing committees for larger companies, and rethinking metrics to match customer outcomes better. A real-world case study showcases how thoughtful pricing transformed revenue and growth at a compliance software company. Tune in for actionable insights on pricing!
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    41 mins
  • Beyond Tiers: Redefining SaaS Pricing with Gary Bailey of FinTech Strategic Advisors

    Beyond Tiers: Redefining SaaS Pricing with Gary Bailey of FinTech Strategic Advisors
    Dec 11 2024
    In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal interviews Gary Bailey, a pricing strategy expert with 30 years in banking and fintech. Gary is a Finance and Monetization Consultant at FinTech Strategic Advisors. Join them as they discuss the contrast between traditional pricing models and SaaS pricing and why SaaS companies should transition from traditional tier-based pricing to tailored and per-transaction pricing. Gary emphasizes the value of dynamic, customer-focused pricing, referencing pricing strategies at tech giants like Amazon and Meta. The discussion also delves into the evolving role of pricing managers and a five-step framework for effective monetization.
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    43 mins
  • Navigating Pricing in Large Organizations with Shah Choudhary, Salesforce’s Monetization Leader

    Navigating Pricing in Large Organizations with Shah Choudhary, Salesforce’s Monetization Leader
    Dec 4 2024
    In episode 1 of Monetize: The Art of Pricing, host Abhishek Rajagopal sits down with Shah Choudhary, the Director of Product and Pricing Strategy at Salesforce, to discuss the intricacies of pricing strategy. Gain insights on Salesforce's shift to consumption-based pricing, the challenges of aligning internal and market expectations, and the evolving role of AI-driven solutions. Watch them as they discuss the nuances between consulting and corporate pricing worlds and learn how strategic objectives are set and measured.
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    44 mins
  • Trailer

    Trailer
    Nov 26 2024
    Monetize: The Art of Pricing is about more than just capitalizing a product or service; it's a deep dive into the strategic world of B2B SaaS monetization. We'll explore the nuances of pricing models, the psychology behind consumer behavior, and the impact of emerging technologies on the future of pricing. Whether you're a seasoned pricing expert or a startup founder, this podcast will provide valuable insights to help you optimize your pricing strategy and drive business success. Everyone knows pricing is important. Few know how to do it right. Even fewer talk about it openly. That changes now. We bring you honest conversations with founders and business leaders about their pricing decisions. The wins, the failures, the strategies that moved the needle. No fluff, no jargon – just real stories about how great companies price their products.
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    1 min