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Monetize: The Art Of Pricing

Monetize: The Art Of Pricing

By: Togai
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About this listen

 Monetize: The Art of Pricing is about more than just capitalizing a product or service; it's a deep dive into the strategic world of B2B SaaS monetization. We'll explore the nuances of pricing models, the psychology behind consumer behavior, and the impact of emerging technologies on the future of pricing. Whether you're a seasoned pricing expert or a startup founder, this podcast will provide valuable insights to help you optimize your pricing strategy and drive business success. Everyone knows pricing is important. Few know how to do it right. Even fewer talk about it openly. That changes now. We bring you honest conversations with founders and business leaders about their pricing decisions. The wins, the failures, the strategies that moved the needle. No fluff, no jargon – just real stories about how great companies price their products.© togai Economics
Episodes
  • Pricing Mistakes You’re Making & How to Fix Them with Ulrik Lehrskov-Schmidt

    Pricing Mistakes You’re Making & How to Fix Them with Ulrik Lehrskov-Schmidt
    Jan 22 2025
    In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal welcomes pricing expert and author Ulrik Lehrskov-Schmidt. Together, they discuss the complexities of pricing strategies, from understanding customer value to the differences between B2B and B2C pricing. They share real-world examples and actionable insights to help businesses refine their pricing models, avoid common pitfalls, and maximize revenue. Tune in for practical advice on transforming your pricing approach.
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    37 mins
  • The Future of Pricing: Context- Driven Pricing Model with Mark Stiving at Impact Pricing LLC

    The Future of Pricing: Context- Driven Pricing Model with Mark Stiving at Impact Pricing LLC
    Jan 15 2025
    In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal sits with Mark Stiving, a pricing expert, marketing pro, and author of Impact Pricing: Your Blueprint for Driving Profits to discuss the mindset needed to unlock an effective pricing system. He shares valuable insights on how context-driven pricing works and how it improves the pricing system.
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    37 mins
  • Why Collaboration is Key to Pricing with Eva Feenstra, Director of Pricing & Commercialisation at Xero

    Why Collaboration is Key to Pricing with Eva Feenstra, Director of Pricing & Commercialisation at Xero
    Jan 8 2025
    In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal chats with pricing expert Eva Feenstra to explore the nuances of pricing strategy in the SaaS industry. Eva is the Director of Pricing & Commercialisation at Xero, and she shares her unconventional journey to becoming a pricing leader and explains why pricing is a critical revenue driver for businesses. They discuss psychological pricing and usage-based models, citing real-world examples, including Xero's bundling strategies. Eva highlights the collaborative nature of pricing decisions, customer behavior insights, and the importance of adapting pricing strategies to market dynamics.
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    32 mins

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