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Why Collaboration is Key to Pricing with Eva Feenstra, Director of Pricing & Commercialisation at Xero

Why Collaboration is Key to Pricing with Eva Feenstra, Director of Pricing & Commercialisation at Xero

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 In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal chats with pricing expert Eva Feenstra to explore the nuances of pricing strategy in the SaaS industry. Eva is the Director of Pricing & Commercialisation at Xero, and she shares her unconventional journey to becoming a pricing leader and explains why pricing is a critical revenue driver for businesses. They discuss psychological pricing and usage-based models, citing real-world examples, including Xero's bundling strategies. Eva highlights the collaborative nature of pricing decisions, customer behavior insights, and the importance of adapting pricing strategies to market dynamics.

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