• Leveraging Data and Creating Supply Chain Resilience, With Guest Scott Costa

  • Mar 22 2024
  • Length: 1 hr and 12 mins
  • Podcast
Leveraging Data and Creating Supply Chain Resilience, With Guest Scott Costa cover art

Leveraging Data and Creating Supply Chain Resilience, With Guest Scott Costa

Listen for free

View show details

  • Summary

  • In this week's episode, Kevin and Tom are joined by Scott Costa, Publisher of the Electrical Distributor magazine (tED). Scott gives his unique insight to the importance of data-driven decisions in B2B marketing and the false allure of solely relying on intent data, emphasizing the need to focus on creating demand earlier in the process rather than just capturing existing intent.

    We also delve into the significance of resiliency in supply chains, particularly in the context of manufacturing and distribution: how can businesses adapt and innovate to navigate supply chain challenges effectively? Additionally, we explore the evolving landscape of e-commerce and marketing, touching on the complexities of B2B intent data and the considerations surrounding data maturity in organizations.

    Have you subscribed to our YouTube channel? Join us!

    Join the conversation each week on LinkedIn Live.

    Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.

    You can also hear the podcast and other excellent content on our YouTube Channel.

    Follow us on Facebook, Twitter, Instagram, or TikTok.
    Show More Show Less
Management Economics
Show More Show Less

What listeners say about Leveraging Data and Creating Supply Chain Resilience, With Guest Scott Costa

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.