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Around the Horn in Wholesale Distribution Podcast

Around the Horn in Wholesale Distribution Podcast

By: Kevin Brown & Tom Burton
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About this listen

Around the Horn in Wholesale Distribution is the weekly podcast sponsored by LeadSmart Technologies that takes a deep dive into the topics impacting manufacturers, wholesale distribution, independent sales agents, and the global wholesale supply chain.


Hosted by Kevin Brown, a 30-year veteran of wholesale distribution, and Tom Burton, a recognized thought leader in SaaS platforms for distributors, each episode reveals a unique perspective and valuable information about wholesale distribution. Debuting in February 2023, the ATHIWD podcast springboards from Kevin & Tom's popular LinkedIn and Facebook Live shows, bringing their industry insights to a wider audience.


Whether it's M&A, SaaS and cloud computing, B2B e-Commerce or supply chain issues, we peel back the onion into the topics that impact your business most.

© 2025 Around the Horn in Wholesale Distribution Podcast
Economics Management Management & Leadership
Episodes
  • How Does the Government Shutdown Affect the Q4 Playbook for Distributor Growth?
    Oct 3 2025

    What happens when a government shutdown, interest rate cuts, and AI-driven commerce collide with the future of wholesale distribution?

    In this week’s Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton unpack the headlines that matter: the Fed’s next move, tariff resilience, and how AI-enabled platforms like LeadSmart Channel Cloud™ are reframing CRM as a growth engine. You’ll also hear why AI Engine Optimization (AEO) is quickly replacing SEO, and what it means for distributors competing in an Amazon + OpenAI marketplace.


    What You’ll Learn:

    • Why CRM adoption fails, and how LeadSmart’s smart CRM reframes it as customer enablement
    • How prediction markets like Polymarket may forecast economic shifts more accurately than government data
    • Why tariffs, lithium mining, and government-backed investments signal long-term supply chain realignment
    • How AI search and embedded transactions could challenge Amazon’s dominance
    • Why AI ethics and workforce augmentation matter more than “replacement” narratives

    Episode Highlights:

    03:05 – Government shutdown politics and the missing jobs report

    13:45 – Fed rate cuts, prediction markets, and Polymarket’s surprising odds

    25:52 – Consumer confidence paradox: nervous workers, steady spending

    37:20 – U.S. invests in lithium mines and Intel, national security or sovereign wealth strategy?

    50:18 – Tariffs reshaping global supply chains and stalling multimillion-dollar projects

    01:01:12 – OpenAI launches checkout: what it means for distributors vs. Amazon

    01:12:05 – AI content optimization: moving from SEO to Generative Engine Optimization (GEO)

    01:19:10 – Why AI won’t take jobs, but people using AI will


    Tools, Frameworks, or Strategies Mentioned

    • LeadSmart Channel Cloud™ – AI-enabled CRM + customer intelligence platform
    • Polymarket – decentralized prediction markets for real-time sentiment
    • AI Engine Optimization (AEO) & Generative Engine Optimization (GEO) – future-proofing content strategy
    • Agentic AI Workflows – automation with human-in-the-loop oversight
    • Digital Twins & Lithium Investments – future of industrial resilience


    Closing Insight:

    “If you have siloed data, you have siloed AI. The winners unify data to future-proof supply chains.” – Kevin Brown

    Leave a Review: Help us grow by sharing your thoughts on the show.

    Learn more about the LeadSmart AI B2B Sales Platform: https://www.leadsmarttech.com/

    Join the conversation each week on LinkedIn Live.

    Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.

    You can also hear the podcast and other excellent content on our YouTube Channel.

    Follow us on Facebook, Twitter, Instagram, or TikTok.

    Show More Show Less
    1 hr and 21 mins
  • Economic Signals for Distributors: GDP, Fed Cuts, and Tariffs
    Sep 26 2025

    What do tariffs, Fed rate cuts, and AI-driven search mean for the future of wholesale distribution?

    In this milestone episode of Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton break down the latest updates on GDP growth, jobless claims, and U.S.–China tariffs, while exploring how AI Engine Optimization (AEO), digital payments, and LeadSmart Channel Cloud™ are rewriting the rules for distributors and manufacturers.


    What You’ll Learn:

    • Why the latest GDP and job data signal surprising economic resilience despite tariff pressures
    • How LeadSmart Channel Cloud™ is reinventing CRM as an AI-enabled customer intelligence platform for distributors
    • Why AI-powered search and AEO are replacing traditional SEO as the new driver of high-quality leads
    • How digital currencies, stablecoins, and real-time payments will transform B2B transactions by 2026
    • The hidden strategies manufacturers use to absorb tariffs and stabilize pricing in volatile global markets


    Episode Highlights:

    • 02:35 – Milestone reflections: 160 episodes and a growing global audience
    • 10:22 – GDP third-round update: AI hardware and business equipment drive unexpected growth
    • 23:18 – Jobless claims dip to a two-month low as the Fed debates further rate cuts
    • 38:41 – Tariff probes into robotics, PPE, and industrial machinery—and why manufacturers may be absorbing costs
    • 54:07 – AI vs. Google: ChatGPT captures 85% of AI-generated leads
    • 01:05:12 – B2B buyers demand “free + fast” delivery as drone logistics reshape expectations
    • 01:17:44 – Digital currency disruption: agentic AI, stablecoins, and the coming payments revolution


    Tools, Frameworks, or Strategies Mentioned:

    • LeadSmart Channel Cloud™ – AI-enabled CRM + customer intelligence platform
    • AI Engine Optimization (AEO) – new strategies for ranking in AI-powered search
    • Agentic AI Workflows – automated processes for smarter decision-making
    • Digital Twin Modeling – replicating branches, warehouses, and store layouts for predictive planning
    • Stablecoins & Real-Time Payments – faster, cheaper B2B transactions


    Closing Insight:

    “If you have siloed data, you have siloed AI. Winners unify data to future-proof supply chains.” – Kevin Brown

    Leave a Review: Help us grow by sharing your thoughts on the show.

    Learn more about the LeadSmart AI B2B Sales Platform: https://www.leadsmarttech.com/

    Join the conversation each week on LinkedIn Live.

    Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.

    You can also hear the podcast and other excellent content on our YouTube Channel.

    Follow us on Facebook, Twitter, Instagram, or TikTok.

    Show More Show Less
    1 hr and 24 mins
  • So The Fed Cut Rates. Will That Help The Supply Chain Slowdown?
    Sep 19 2025

    Is the Fed too late to cut rates—and what does it mean for distributors?

    In this episode of Around The Horn in Wholesale Distribution, hosts Kevin Brown and Tom Burton unpack the week’s economic headlines and explore how interest rate cuts, tariffs, and global supply chain volatility are reshaping the manufacturing and wholesale distribution landscape. From AI-driven sales playbooks to the hidden risks in employment data, Kevin and Tom reveal the trends that matter most for distributors, manufacturers, and independent sales agencies navigating digital transformation.

    What You’ll Learn:

    • Economic Risk Signals – Why the Fed’s quarter-point rate cut may not be enough to counter labor market headwinds or supply chain slowdowns.
    • AI Adoption in Distribution – How smart CRM platforms and industry-specific AI agents are transforming sales enablement and customer intelligence.
    • Tariff Strategy & USMCA – How Canada and Mexico are positioning ahead of 2025 trade renegotiations and what that means for North American distributors.
    • Future of B2B Buying – Why millennial buyers are shifting to app-based e-commerce and conversational AI instead of traditional catalogs.
    • Sales Playbooks that Work – How AI-powered, buyer-centric playbooks outperform static sales scripts in today’s digitally mature market.

    Episode Highlights:

    • 03:22 – Fed rate cuts and why lagging indicators may lead to late action
    • 11:48 – Labor market trends and the rise of “bandwagon layoffs”
    • 21:35 – Tariff uncertainty and how distributors are rewriting supplier contracts
    • 34:57 – Global Supply Chain Volatility Index: what a negative reading signals for Q4
    • 48:29 – How Reddit, Wikipedia, and Amazon shape AI model training data
    • 58:12 – AI-driven e-commerce: the shift from website traffic to mobile buying apps
    • 01:09:46 – Building dynamic, AI-powered sales playbooks that meet the modern buyer
    • 01:21:30 – Why top talent quits when career growth stalls—and how leaders can respond

    Meet the Hosts:

    Kevin Brown and Tom Burton are lifelong friends, seasoned entrepreneurs, and co-founders of LeadSmart Technologies, the AI-enabled CRM and customer intelligence platform built exclusively for wholesale distribution and manufacturing.

    Tools, Frameworks & Strategies Mentioned:

    • LeadSmart AI-Enabled Customer Intelligence Platform – A smart CRM built for distributors and manufacturers.
    • Global Supply Chain Volatility Index (GEP/S&P) – A new indicator tracking global supply chain stress.
    • AI Sales Playbook Model – Dynamic, signal-based playbooks for B2B sales teams.

    Closing Insight:

    “Today’s layoffs aren’t always about a weak eco

    Leave a Review: Help us grow by sharing your thoughts on the show.

    Learn more about the LeadSmart AI B2B Sales Platform: https://www.leadsmarttech.com/

    Join the conversation each week on LinkedIn Live.

    Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.

    You can also hear the podcast and other excellent content on our YouTube Channel.

    Follow us on Facebook, Twitter, Instagram, or TikTok.

    Show More Show Less
    1 hr and 21 mins
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