John Jantsch is a marketing consultant, speaker, and author of several bestselling books, including "Duct Tape Marketing." With over three decades in the marketing industry, John has helped countless small businesses grow by implementing practical and strategic marketing systems.

In this episode, Allan and John explore practical marketing strategies, the importance of understanding and serving your ideal customer, and the evolving landscape of marketing. What has changed the most over the years isn’t what you’re expecting.

Hear about real-world examples, such as a tree service company that succeeded by focusing on reliability and cleanliness.

Understand the value of a focused marketing approach and the power of a "not-to-do" list.

Learn about the need for strategy, building customer trust, how to use AI and other tools effectively in your marketing efforts, and much more.

Check out today's guest, John Jantsch

Website: https://ducttapemarketing.com/
Linkedin: https://www.linkedin.com/in/ducttapemarketing/

Check out Lean Marketing

Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

April Dunford, a globally recognized expert in positioning, executive consultant, speaker, and author, takes you on a deep dive into the strategic world of positioning.

Guided by Allan’s probing questions, April shares rare insights into the operation of her consulting business and the personal positioning lessons she’s learned.

This episode will inspire you to rethink your approach to positioning, question the rationale of launching a podcast, and discover the best channels to monetize your knowledge to attract the customers you truly want to work with and much much more…

-In-House vs. Agency: Engage in the critical debate on whether to cultivate positioning skills within your team or to outsource for expertise.

-Unveiling the Positioning Process: Gain an insider’s perspective as April Dunford reveals the strategies behind her successful consulting practice.

-Positioning Wisdom: Learn from April’s personal journey and the pivotal lessons that have honed her approach to positioning.

-The Podcasting Paradox: Join April and Allan as they dissect the surprising pros and cons of podcasting for thought leadership.

-Monetizing Expertise: Discover effective tactics for leveraging and monetizing your expertise, and learn how to set and justify competitive pricing.

Check out today's guest, April Dunford

Website: https://www.aprildunford.com/
Linkedin: https://www.linkedin.com/in/aprildunford/

Check out Lean Marketing

Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Louis Grenier is a podcasting pioneer and host of Everyone Hates Marketers, a top 1% podcast that's reached 1M+ downloads organically.

In this episode, we dive into how the best podcast hosts are able to get their guests off script and create dialogues that leave you feeling like a fly on the wall listening to intimate controversial conversations. Cut the small talk and get to the spicy stuff faster.

Allan and Louis explore their opposing views on the role YouTube plays in podcasting today along with using explicit content as a branding tool and much much more…

-The Listener’s Value: Louis Grenier’s unconventional philosophy on prioritizing listener value over guest comfort to ensure each episode delivers something meaningful

-The Journalist's Approach to Podcasting: How treating podcast preparation like journalism can lead to more in-depth and focused discussions

-Questionnaire Secrets: Utilizing pre-interview questionnaires to steer guests away from clichés and towards passionate, unscripted conversations

-The YouTube Factor: Allan and Louis disagree on the role of YouTube in podcasting, debating its impact on audience engagement and content discovery

-Explicit Content as a Branding Tool: A discussion on the deliberate use of explicit language and its impact on podcast branding and reach

-Unforeseen Challenges: Avoid common pitfalls with Louis's years of wisdom through trial and error

Check out today's guest, Louis Grenier

Linkedin: https://www.linkedin.com/in/louisgrenier/
Website: https://www.everyonehatesmarketers.com/
Podcast: https://podcast.everyonehatesmarketers.com/

Check out Lean Marketing

Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn