As the leader of your company, you should control your calendar - not the other way around! In this episode, Melissa Swink discusses the first step of the “Make Space for More” framework, which is redesigning your role as the CEO of your company. She emphasizes the importance of dividing your time between working IN your business and working ON your business. Melissa guides listeners through three steps to redesign their role: identifying personal non-negotiables, sorting and prioritizing tasks, and structuring their calendars with these priorities in mind. This is a must-listen episode for any entrepreneur who feels overwhelmed and wants to gain control of their time!

Key Highlights:

• Redesigning your role as CEO is crucial for business growth and scalability.
• Identify your personal non-negotiables to set boundaries and prioritize self-care.
• Sort and prioritize tasks into categories: generates new business soon, generates new business eventually, business management, and other miscellaneous tasks.
• Structure your calendar with your highest priority tasks in mind, then designate times for email and meetings, and leave open space for miscellaneous work time.

About Melissa:

Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.

Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.

Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more!

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Join Melissa Swink as she addresses common objections that she hears from business owners about hiring a team and investing in systems to streamline their operations. Most say that they can’t afford to hire team members or invest in systems, and they don’t have time to train or implement! You’ll learn from real-life stories of business owners who took the leap, including how they made it work from a financial standpoint. Melissa also reveals her strategic approach to financial management using the Profit First system, which enabled her to invest profits wisely back into her business, prioritizing team growth over personal salary temporarily. This episode also touches on practical tips for those preparing for significant life changes, like maternity leave, highlighting the importance of documentation, process sharing, and leveraging experienced hires to maintain business operations. Tune in to discover how structured financial planning and embracing systemized operations can lead to sustainable business growth and personal peace of mind.

Key Highlights:

• Business owners need to overcome financial fears and invest in growth tools like software and essential team members.
• Implementing a centralized project management system enhances team productivity and ensures alignment on deliverables.
• Learn how Melissa uses the Profit First system for effective cash flow management, enabling reinvestment in team growth.
• Documentation of processes and using tools like Loom aids in consistent training and efficient task delegation.
• Strategic financial planning, including setting aside funds for taxes and expenses, supports sustained business expansion.

About Melissa:

Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.

Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.

Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more!

Thanks for listening!

If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.

Join Melissa Swink in the latest episode of “Make Space for More” as she delves into the challenges and triumphs of scaling a business. Melissa discusses her initial hesitation to build a team and empathizes with other entrepreneurs who face the same fear. She then covers the importance of making investments so you can scale, putting effort into areas like team building, technology upgrades, and business coaching. Going deeper into her team-building process, Melissa shares how to delegate tasks, starting small with as little as an hour per day, so business owners can focus on strategic business responsibilities. Tune in to get practical insights on outsourcing and creating team efficiencies, so you can expand your business while achieving time freedom!

Key Highlights:

• Overcoming resistance to hiring and prioritizing client needs are central to scaling a business.
• Essential growth steps include investing in a team, advanced software, and expert coaching.
• Starting small with outsourcing disliked tasks can lead to significant business autonomy.
• Building a reliable team is vital for distributing workload and enhancing client response times.
• Focusing on 'golden eggs'—key profit-generating aspects of the business—ensures sustained growth.

About Melissa:

Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.

Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.

Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more!

Thanks for listening!

If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.