it doesn't mean they're dumb

it means get really specific

this is a super hard skill most biz coaches don't have

I started practicing in 2012 and get better all the time

if you've seen incubator - rampup - stage 1, you know what I mean. stage 1 is right down to copy this and paste it here

we need to do the same on calls

general advice like "what are you doing to build culture?" is the standard for mentorship outside tbb, but it's not good enough for us

To practice, I'm writing a general daily "WOD" on businessisgood.com

that's the level of tactical advice you need to be giving

in a year, i'll probably think that's too vague and find a way to get even deeper

Like many episodes, this is a summary of the best advice from Two-Brain mentors.

Over two hours, we roleplayed and picked the BEST questions and strategies to ask when a call starts on the wrong foot, or the mentor finds themselves in the backseat while a client drives the car...everywhere and nowhere.

Accuracy vs Precision These are two terms that are often used interchangeably, but they actually mean different things. While accuracy is non-negotiable in mentorship, precision is priceless. here's what I mean: Accuracy means that you are directionally correct. Getting more members will help you grow your gym - that's accurate. Getting 5 more members at $200 per month will add $1000 to your topline revenue - that's precise. Our job, as mentors, is to be precise. Accuracy is the bare minimum. Yes, it's necessary. Precision is the gold standard.