📍 OVERVIEW

In this episode of Handle The Sh!T!, Tanya Wilson teams up with HomeField East Valley’s Marketing Director, Heidi Hooker, to talk about one of the most powerful (and underused) tools in the septic and wastewater business: customer reviews.

We cover everything from why asking for feedback feels awkward, to how to automate your review process, to handling those dreaded one-star slams with professionalism and grit. You’ll hear real examples from the trenches — the wins, the clap-backs, and how HomeField built more Google reviews in eight years than companies 5x their age.

If you’ve been sleeping on your review strategy, this is your wake-up call.

🧠 TOPICS WE COVER

• Why reviews are non-negotiable for septic business growth
• How to automate your review requests without being annoying
• Responding to one-star reviews like a pro (and turning haters into believers)
• Using reviews as a team morale booster and marketing gold
• Why Google reviews beat Facebook, Yelp, and BBB for SEO impact

✨ 5 THINGS YOU’LL LEARN

1. The #1 reason most septic companies fail at getting reviews
2. How automation tools like Podium make it easy to ask every customer
3. Why bad reviews aren’t the end of the world — and how to respond
4. How to incentivize your team to ask for and earn reviews
5. Ways to repurpose great reviews into ongoing marketing content

🔗 RESOURCES & LINKS

• Visit HomeField East Valley → prioritypumpingaz.com
• Connect with Tanya: Instagram | Facebook | TikTok | YouTube | X | LinkedIn
• Review automation software: Podium | HouseCall Pro

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldEastValley.com
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: Tanya@homefieldonsite.com

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit

📍 OVERVIEW

In this episode of Handle The Sh!T!, Tanya Wilson, CEO of HomeField East Valley, sits down with the newest powerhouse on the team, Trachelle Simon. From finance to operations, Trachelle’s journey proves the right person in the right seat can change everything for a growing septic and wastewater business.

We talk about making the leap from corporate to small business, learning an entirely new industry, and why culture and systems are the backbone of scaling. Whether you’re drowning in tasks or dreaming of building a team that has your back, this episode will inspire you to rethink how you hire, train, and empower your people.

🧠 TOPICS WE COVER

• Why Tanya needed to “clone herself” to grow the business
• How Trachelle transitioned from finance to septic industry operations
• The importance of culture and team morale in the trades
• How to learn a brand-new industry without overwhelm
• Using procurement and systems like Ramp to streamline installs
• Why building the right team is your biggest legacy as an owner

✨ 5 THINGS YOU’LL LEARN

1. How to identify when it’s time to hire a high-level operations teammate
2. Ways to build confidence when entering a new industry
3. Why documenting processes is essential for growth and franchising
4. How procurement can eliminate bottlenecks in installations
5. The power of a supportive, knowledgeable team in the septic industry

🔗 RESOURCES & LINKS

• Visit HomeField East Valley
• Connect with Tanya: Instagram | Facebook | TikTok | YouTube | X | LinkedIn
• Tool Mentioned: Ramp – Expense management and procurement software

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldEastValley.com
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: Tanya@homefieldonsite.com

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit

🎙 INTRO TIME!

Welcome back to Handle the Sh!t!—where business gets real, and sh*t gets handled! In this episode, we’re talking all things social media—specifically for septic, wastewater, and service-based businesses. If you’ve ever worried that posting too much might make you “annoying” online, our answer is: GOOD. That means you’re showing up. And no one knows that better than our in-house social media powerhouse...

💥 MEET OUR GUEST

Say hello to Heidi Hooker, the Marketing Manager at HomeField East Valley. Heidi is the genius behind our brand voice, visibility, and viral TikToks (yes, even the gross ones!). She joins Tanya to break down why being “too much” on social media is exactly the right amount—and how to start posting with confidence, clarity, and consistency.

🔥 WHY THIS EPISODE ROCKS.....

🔥 Why “annoying” is actually your goal when building visibility online
🔥 The 80/20 rule that keeps your content valuable (not salesy)
🔥 Real tips for posting consistently without losing your mind
🔥 What actually performs well on social media for septic companies (hint: the gross stuff!)
🔥 How social media attracts new hires and helps build your internal team culture
🔥 Pro-level outreach tactics for networking with local restaurants, agents, and businesses
🔥 The social media tool we use every day and why it’s a game-changer

🔗 Resources & Links:

• ✅ Download our free PDF: 50 Social Media Post Ideas for Your Septic Biz
• ✅ Social Pilot – Our favorite affordable social media scheduler

💬 Epic Affirmation from this Episode:

“Take a risk and try to be annoying. At least once a day.” 💣

🎧 Until next time, keep doing epic shit!

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldEastValley.com
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: Tanya@homefieldonsite.com

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit

🔍 Episode Summary

In this episode, we sit down with Tim Butler, a seasoned service manager in the septic industry, to talk about what it really takes to build a team that’s proud of their work and dedicated to customer service. From creating a strong internal culture to changing public perceptions of septic work, Tim shares insight on why pride, professionalism, and education matter in every service call. This one’s a must-listen for anyone in the skilled trades—or anyone looking to lead a team that shows up and shows out every single day.

💡 Key Takeaways

• Customers notice—and appreciate—when their property is left spotless.
• A strong, pride-filled team culture drives performance and retention.
• Technicians who take pride in their work deliver better service.
• Educating both the team and customers builds trust and value.
• Clean uniforms and trucks reflect the quality of the business.
• Leadership is the spark that ignites team pride and engagement.
• The septic industry is essential and deserves respect.
• A service-first mindset leads to long-term customer relationships.
• The skilled trades are finally getting the recognition they deserve.

📺 Watch the Full Episode: Catch the full conversation on our YouTube channel

🔔 Don’t forget to subscribe for more behind-the-scenes stories from the field!

#HandleTheShit #SepticIndustry #SkilledTrades #ServiceMindset #HomeMaintenance #TeamCulture #TanyaWilson #HomeFieldOnsiteEnvironmental #HomeFieldEastValley #LadiesKickinAss #BadAssInnerCircle

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldEastValley.com
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: Tanya@homefieldonsite.com

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit

In this podcast episode, Tanya Wilsom interviews Tim Butler, a service manager, about the importance of training technicians to provide excellent customer service. They discuss the significance of instilling a culture of accountability and excellence among technicians, the role of teamwork in enhancing performance, and the importance of recognizing and rewarding good work. Tim shares his approach to training new technicians, emphasizing the need for a supportive environment where team members uplift each other. He also offers advice for service managers on how to connect with their teams and foster a positive work culture.

Things We Learn From This Episode:

• Training technicians goes beyond just technical skills.
• Creating a culture of excellence is crucial for accountability.
• Technicians should treat customers like family.
• Peer correction among technicians enhances performance.
• Recognition and rewards motivate technicians.
• Transparency builds trust between managers and technicians.
• Understanding personal backgrounds helps in uplifting team members.
• A supportive environment fosters teamwork and growth.
• Good customer experiences lead to positive reviews.
• Service managers should be approachable and human.

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldEastValley.com
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: Tanya@homefieldonsite.com

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit

In this very first episode, Tanya Wilson — CEO of HomeField East Valley and co-founder of the world’s first septic franchise — kicks things off with the why behind the mic.

This podcast is built for the people doing the real work: the pumpers, installers, techs, office crew, and owners out here solving problems, leading teams, and building businesses that actually work.

Tanya shares who this show is for, what you can expect, and why it's time to raise the bar in the septic and wastewater industry. No fluff. No filters. Just real conversations about business, mindset, leadership, culture, and the sh!t no one else talks about.

If you're ready to stop just surviving and start building something you're proud of — you're in the right place.

🔑 What You’ll Hear in This Episode:

• Why we started Handle The Sh!T!
• Who this podcast is built for
• What to expect from future episodes
• The mission behind HomeField East Valley
• A sneak peek into the world’s first septic franchise

📌 Connect with Us:

🔗 Learn more at https://www.homefieldonsite.com/east-valley/
📱 Follow us on IG + FB: @HomeFieldEastValley or @WeDoEpicShit on TikTok
💬 Got a topic you want us to cover? DM us or email us: tanya@homefieldonsite.com

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldEastValley.com
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: Tanya@homefieldonsite.com

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit