📍 OVERVIEW

In this episode of Handle The Sh!T!, Tanya Wilson teams up with HomeField East Valley’s Marketing Director, Heidi Hooker, to talk about one of the most powerful (and underused) tools in the septic and wastewater business: customer reviews.

We cover everything from why asking for feedback feels awkward, to how to automate your review process, to handling those dreaded one-star slams with professionalism and grit. You’ll hear real examples from the trenches — the wins, the clap-backs, and how HomeField built more Google reviews in eight years than companies 5x their age.

If you’ve been sleeping on your review strategy, this is your wake-up call.

🧠 TOPICS WE COVER

• Why reviews are non-negotiable for septic business growth
• How to automate your review requests without being annoying
• Responding to one-star reviews like a pro (and turning haters into believers)
• Using reviews as a team morale booster and marketing gold
• Why Google reviews beat Facebook, Yelp, and BBB for SEO impact

✨ 5 THINGS YOU’LL LEARN

1. The #1 reason most septic companies fail at getting reviews
2. How automation tools like Podium make it easy to ask every customer
3. Why bad reviews aren’t the end of the world — and how to respond
4. How to incentivize your team to ask for and earn reviews
5. Ways to repurpose great reviews into ongoing marketing content

🔗 RESOURCES & LINKS

• Visit HomeField East Valley → prioritypumpingaz.com
• Connect with Tanya: Instagram | Facebook | TikTok | YouTube | X | LinkedIn
• Review automation software: Podium | HouseCall Pro

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldEastValley.com
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: Tanya@homefieldonsite.com

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit

📍 OVERVIEW

In this episode of Handle The Sh!T!, Tanya Wilson, CEO of HomeField East Valley, sits down with the newest powerhouse on the team, Trachelle Simon. From finance to operations, Trachelle’s journey proves the right person in the right seat can change everything for a growing septic and wastewater business.

We talk about making the leap from corporate to small business, learning an entirely new industry, and why culture and systems are the backbone of scaling. Whether you’re drowning in tasks or dreaming of building a team that has your back, this episode will inspire you to rethink how you hire, train, and empower your people.

🧠 TOPICS WE COVER

• Why Tanya needed to “clone herself” to grow the business
• How Trachelle transitioned from finance to septic industry operations
• The importance of culture and team morale in the trades
• How to learn a brand-new industry without overwhelm
• Using procurement and systems like Ramp to streamline installs
• Why building the right team is your biggest legacy as an owner

✨ 5 THINGS YOU’LL LEARN

1. How to identify when it’s time to hire a high-level operations teammate
2. Ways to build confidence when entering a new industry
3. Why documenting processes is essential for growth and franchising
4. How procurement can eliminate bottlenecks in installations
5. The power of a supportive, knowledgeable team in the septic industry

🔗 RESOURCES & LINKS

• Visit HomeField East Valley
• Connect with Tanya: Instagram | Facebook | TikTok | YouTube | X | LinkedIn
• Tool Mentioned: Ramp – Expense management and procurement software

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldEastValley.com
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: Tanya@homefieldonsite.com

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit

🎙 INTRO TIME!

Welcome back to Handle the Sh!t!—where business gets real, and sh*t gets handled! In this episode, we’re talking all things social media—specifically for septic, wastewater, and service-based businesses. If you’ve ever worried that posting too much might make you “annoying” online, our answer is: GOOD. That means you’re showing up. And no one knows that better than our in-house social media powerhouse...

💥 MEET OUR GUEST

Say hello to Heidi Hooker, the Marketing Manager at HomeField East Valley. Heidi is the genius behind our brand voice, visibility, and viral TikToks (yes, even the gross ones!). She joins Tanya to break down why being “too much” on social media is exactly the right amount—and how to start posting with confidence, clarity, and consistency.

🔥 WHY THIS EPISODE ROCKS.....

🔥 Why “annoying” is actually your goal when building visibility online
🔥 The 80/20 rule that keeps your content valuable (not salesy)
🔥 Real tips for posting consistently without losing your mind
🔥 What actually performs well on social media for septic companies (hint: the gross stuff!)
🔥 How social media attracts new hires and helps build your internal team culture
🔥 Pro-level outreach tactics for networking with local restaurants, agents, and businesses
🔥 The social media tool we use every day and why it’s a game-changer

🔗 Resources & Links:

• ✅ Download our free PDF: 50 Social Media Post Ideas for Your Septic Biz
• ✅ Social Pilot – Our favorite affordable social media scheduler

💬 Epic Affirmation from this Episode:

“Take a risk and try to be annoying. At least once a day.” 💣

🎧 Until next time, keep doing epic shit!

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldEastValley.com
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: Tanya@homefieldonsite.com

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit