On this episode of the GO4CEO Podcast, I sit down with Shelley Rosetta, Principal at Solomon Coyle, who brings over 30 years of experience leading sales teams, managing dealerships, and advising manufacturers.

Today, Shelley helps leaders move past surface-level numbers and adopt a more intentional, data-informed approach to driving growth. At Solomon Coyle, Shelley and her team have identified six essential metrics that consistently separate high-performing leaders from the rest.

These aren’t just financial figures they are actionable insights that guide strategy, efficiency, and profitability.

In our conversation, Shelley breaks down each of the six metrics:

✅ Revenue Growth – Is your strategy producing sustainable results?

✅ Installed Margin % – Are you pricing correctly and controlling costs?

✅ Sales Expense % – Are your selling activities efficient?

✅ Sales Compensation % – Is your pay structure aligned with performance?

✅ Product Margin % – Are you maximizing profit per sale?

Whether you’re an entrepreneur, executive, or sales leader, this episode will help you focus on the numbers that actually matter.

👉 Tune in to learn how to transform your leadership with Shelley Rosetta’s 6 metrics framework.

➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Opinions matter but Numbers Scream Truth Hi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

In this episode of the GO4CEO Podcast, I sit down with Greg Gregorian, the founder of Lunar Branding, to talk about the art and science of building a brand that truly stands out.

Greg brings deep expertise in helping companies craft identities that go beyond logos and colors. At Lunar Branding, his mission is to guide businesses through the process of creating strategic, memorable, and impactful brands that connect with their target audience and drive long-term growth.

During our conversation, Greg shares his entrepreneurial journey and the inspiration behind starting Lunar Branding. He also dives into:

✅ Why most companies miss the mark with their branding

✅ The essential elements every brand must have to thrive in competitive markets

How Lunar Branding helps businesses find their unique voice and story

✅ The role of design, storytelling, and consistency in building trust

✅ What entrepreneurs can do today to elevate their brand presence Greg’s insights are packed with practical strategies for founders, CEOs, and marketers looking to create brands that not only capture attention but also build loyalty. Whether you’re launching a startup or looking to refresh your established business, this episode will give you the tools to think differently about branding.👉

Tune in and learn how to make your brand shine brighter with Greg Gregorian and Lunar Branding.

➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Something Special is the way I want our clients to feel when they develop merchandise with Lunar Branding!Hi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

In this powerful episode of GO4CEO, we welcome Bill Fanter, a former Bank Executive, turned master stock-options strategist.

From leading trades for major corporations to teaching everyday investors how to build wealth on their terms, Bill walks us through the mindset, strategy, and discipline that separate successful traders from the rest.

Bill unpacks how his renowned Masterclass transforms beginners into seasoned traders through hands-on learning, live Q&A sessions, and real-time market alerts all within a collaborative Discord community.

Whether you're navigating the trading floor solo or with a seasoned mentor, Bill’s ecosystem ensures you're never alone.

Key insights you'll gain:

-How to leverage small investments into exponential returns using advanced but accessible strategies

The power of community and real-time feedback, with live chat, AI-enabled signals, and peer support fueling smarter trades billfanter.com

The episode is a game-changer for aspiring traders, entrepreneurs, and growth-minded professionals looking to take control of their financial journey.

Bill demystifies options trading with clarity, intention, and the kind of mentorship you wish you had from day one. If you're ready to stop trading on guesswork and start building real, sustainable financial freedom: Explore his full Masterclass library, sign up for the live two-week training, or join his Discord trading community. Don’t forget to sign up for his free weekly watchlist a curated tool delivering top trade ideas straight to your inbox every Sunday!

➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.comHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

n this GO4CEO episode, John P Andrade sits down with Stacey Hylen, Business Coach, Certified AI Consultant, and international speaker with over 20 years of experience helping entrepreneurs scale to seven figures and beyond—without hustle or burnout.Stacey shares her proven framework for uncovering hidden profits, scaling smarter with AI tools, and building businesses that create both freedom and impact. From mindset shifts to strategic positioning, she explains how to add a zero to your revenue without sacrificing your health, family, or time.If you’re an entrepreneur, founder, or business leader ready to grow smarter—not harder—this conversation is packed with insights you can put into action today.In our conversation, Stacey shares:✅ The #1 mistake most entrepreneurs make that causes burnout✅ How to uncover hidden profit opportunities in your business✅ The role AI can play in creating leverage and growth✅ Her proven framework to “add a zero” while protecting your energyStacey has coached leaders around the world and worked with organizations of all sizes to unlock exponential growth. Her insights combine practical strategies with mindset shifts that help entrepreneurs build businesses that support their lives—not consume them.If you’ve ever felt stuck between wanting to grow and fearing burnout, this episode is packed with actionable strategies to scale smarter, not harder.👉 Tune in and learn how to add a zero—with ease, clarity, and confidence.👉 Don’t forget to subscribe to the GO4CEO Podcast for more interviews with top entrepreneurs, coaches, and thought leaders who are redefining success.➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Integral part of adding a zero, is not being the Hero!Hi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

On this episode of the GO4CEO Podcast, I sit down with Amber Gaige, founder of Far Beyond Marketing and a Certified Story Brand Guide, whose 20+ year career in marketing has empowered entrepreneurs and small business operators to cut through the noise and achieve sustainable growth. Amber’s journey is rooted in her entrepreneurial DNA. As the daughter of a plumber and a third-generation business builder, she understands firsthand the challenges that home service businesses, franchise owners, and entrepreneurs face when it comes to marketing.

Her unique perspective allows her to combine real-world grit with data-driven strategy, helping businesses eliminate wasted marketing spend and attract high-quality leads that convert. Before launching Far Beyond Marketing, Amber founded and scaled her first company to a private equity acquisition in just five years, a success story that proves her strategies are more than theory they’re tested and proven in the marketplace. In this episode,

Amber and I dive into:

✅ The biggest mistakes entrepreneurs make with their marketing

✅ How to simplify your message to cut through industry clutter and run it like a Boss

✅ The role of technology in modern marketing strategies

✅ Why grounded values and authentic storytelling build long-term successWhether you’re a small business owner, a franchise operator, or an entrepreneur ready to level up your marketing, this conversation will inspire you to think differently, act strategically, and scale sustainably.

👉 Tune in now and discover how to take your marketing far beyond the ordinary with Amber Gaige.

➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Turning a let down into an Upward swing into Success! Hi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

Rob Glaser, founder of Virtual Time Capsule, joins the GO4CEO Podcast to share how his platform is transforming the way we preserve and pass down memories for future generations.Virtual Time Capsule allows you to securely upload photos, videos, and letters that can be shared years—or even decades—later. Imagine leaving a message for your children on their wedding day, recording family history, or passing on values and lessons to future generations. This is more than tech—it’s about creating a lasting digital legacy.In this episode, Rob and I discuss:✅ The inspiration behind Virtual Time Capsule✅ How it works and why it’s different from traditional storage platforms✅ Real stories of impact from early adopters✅ The growing importance of digital legacies in today’s worldIf you’ve ever thought about how to leave behind more than money—something meaningful that captures your voice, your stories, and your values—this episode is for you.👉 Don’t forget to like, subscribe, and share this episode if you want more conversations with leaders who are reshaping industries and creating lasting impact.➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Ups and Downs of launching a new concept in business and partnershipHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

In this inspiring episode of GO4CEO, we sit down with Hope Wiseman, the groundbreaking entrepreneur behind Mary & Main—the youngest Black woman in the U.S. to own a cannabis dispensary. At just 25, Hope left her role as an equity institutional sales analyst, guided by her economics background and passion for social justice, to launch a venture that would ultimately redefine accessibility and representation in the cannabis industry.Based in Prince George’s County, Maryland, Mary & Main is more than a dispensary—it’s a community hub that educates customers on medical cannabis, health equity, and the systemic impacts of the War on Drugs. As Hope explains, she’s committed to “killing the stigma” and creating generational wealth for marginalized communities through empowerment and inclusion CBS NewsIn this episode, tune in to hear:How Hope’s finance and economics background fueled her pivot into cannabisThe challenges of entering a federally-illegal industry as a young Black woman, and how she overcame them The importance of location—Mary & Main reflects Hope’s deep roots in her own community. Mary & Main’s dedication to education, outreach programs, and social equity initiatives that go well beyond retail service. Whether you’re curious about cannabis entrepreneurship, Black female leadership, or socially conscious startups, this conversation offers practical strategies, bold perspective, and real-world inspiration.➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Growth is a MindsetHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

In this dynamic episode of the GO4CEO Podcast, we welcome Alan Stern, founder and President of Persona Marketing and creator of the powerful H.E.A.T. Method. Designed specifically for commission-based sales professionals, small business owners, and service professionals in industries like real estate, insurance, and finance, Alan shows how to become a content-generating force on social media—without ever relying on expensive agencies.Alan shares his proven DIY approach to marketing using freemium apps, artificial intelligence (AI), and the psychology of influence. His H.E.A.T. method—Humor, Education, Adding value, and Trust—enables professionals to humanize their brand, build relatability, and create consistent engagement that builds sustainable lead pipelines.🎯 In this episode, you’ll uncover:How humor and storytelling make your content unforgettableWays to educate your network while positioning yourself as an expertAdding real value that keeps you top of mindBuilding trust through testimonials and genuine engagementLeveraging AI to streamline content creation and maximize ROIWhether you’re building a professional brand or scaling your outreach strategy, Alan’s blend of neuroscience-based marketing and practical tools will transform how you connect online. Discover how his frameworks help you stand out on social media, generate leads, and build meaningful relationships—all without spending a fortune.🔗 Tune in now to learn actionable strategies you can implement immediately.👉 Subscribe, rate, and share—especially with someone who could use a marketing breakthrough.➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Hi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews