On this episode of the GO4CEO Podcast, I sit down with Shelley Rosetta, Principal at Solomon Coyle, who brings over 30 years of experience leading sales teams, managing dealerships, and advising manufacturers.

Today, Shelley helps leaders move past surface-level numbers and adopt a more intentional, data-informed approach to driving growth. At Solomon Coyle, Shelley and her team have identified six essential metrics that consistently separate high-performing leaders from the rest.

These aren’t just financial figures they are actionable insights that guide strategy, efficiency, and profitability.

In our conversation, Shelley breaks down each of the six metrics:

✅ Revenue Growth – Is your strategy producing sustainable results?

✅ Installed Margin % – Are you pricing correctly and controlling costs?

✅ Sales Expense % – Are your selling activities efficient?

✅ Sales Compensation % – Is your pay structure aligned with performance?

✅ Product Margin % – Are you maximizing profit per sale?

Whether you’re an entrepreneur, executive, or sales leader, this episode will help you focus on the numbers that actually matter.

👉 Tune in to learn how to transform your leadership with Shelley Rosetta’s 6 metrics framework.

➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Opinions matter but Numbers Scream Truth Hi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

In this episode of the GO4CEO Podcast, I sit down with Greg Gregorian, the founder of Lunar Branding, to talk about the art and science of building a brand that truly stands out.

Greg brings deep expertise in helping companies craft identities that go beyond logos and colors. At Lunar Branding, his mission is to guide businesses through the process of creating strategic, memorable, and impactful brands that connect with their target audience and drive long-term growth.

During our conversation, Greg shares his entrepreneurial journey and the inspiration behind starting Lunar Branding. He also dives into:

✅ Why most companies miss the mark with their branding

✅ The essential elements every brand must have to thrive in competitive markets

How Lunar Branding helps businesses find their unique voice and story

✅ The role of design, storytelling, and consistency in building trust

✅ What entrepreneurs can do today to elevate their brand presence Greg’s insights are packed with practical strategies for founders, CEOs, and marketers looking to create brands that not only capture attention but also build loyalty. Whether you’re launching a startup or looking to refresh your established business, this episode will give you the tools to think differently about branding.👉

Tune in and learn how to make your brand shine brighter with Greg Gregorian and Lunar Branding.

➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Something Special is the way I want our clients to feel when they develop merchandise with Lunar Branding!Hi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

In this powerful episode of GO4CEO, we welcome Bill Fanter, a former Bank Executive, turned master stock-options strategist.

From leading trades for major corporations to teaching everyday investors how to build wealth on their terms, Bill walks us through the mindset, strategy, and discipline that separate successful traders from the rest.

Bill unpacks how his renowned Masterclass transforms beginners into seasoned traders through hands-on learning, live Q&A sessions, and real-time market alerts all within a collaborative Discord community.

Whether you're navigating the trading floor solo or with a seasoned mentor, Bill’s ecosystem ensures you're never alone.

Key insights you'll gain:

-How to leverage small investments into exponential returns using advanced but accessible strategies

The power of community and real-time feedback, with live chat, AI-enabled signals, and peer support fueling smarter trades billfanter.com

The episode is a game-changer for aspiring traders, entrepreneurs, and growth-minded professionals looking to take control of their financial journey.

Bill demystifies options trading with clarity, intention, and the kind of mentorship you wish you had from day one. If you're ready to stop trading on guesswork and start building real, sustainable financial freedom: Explore his full Masterclass library, sign up for the live two-week training, or join his Discord trading community. Don’t forget to sign up for his free weekly watchlist a curated tool delivering top trade ideas straight to your inbox every Sunday!

➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.comHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews