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GO4CEO

GO4CEO

By: John "The B.O.M.B." Building Others Means Business
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About this listen

GO4CEO® is the podcast for founders, leaders, and entrepreneurs ready to level up. Host John "The B.O.M.B." brings raw conversations with business builders and CEOs who share real insights, mindset shifts, and strategies to help you lead, grow, and scale. Built on the 4A Formula: Assess, Align, Accountability, Action. Subscribe and GO4CEO.John "The B.O.M.B." Building Others Means Business Economics Leadership Management & Leadership
Episodes
  • Michelle Griffin, Ph.D. on Purpose-Driven Leadership & Empowering People Through HR Innovation
    Jul 9 2025

    In this insightful episode of the Go4CEO Podcast, we sit down with Dr. Michelle Griffin, founder of Griffin Resources, to explore the power of purpose-driven leadership, transformative HR practices, and what it takes to build thriving teams in today’s competitive business world.


    With a doctorate in Industrial/Organizational Psychology and decades of real-world leadership experience, Michelle has carved out a unique space in the world of human resources, organizational development, and executive consulting. She shares her journey from academic researcher to founder and the mission behind Griffin Resources: helping organizations build aligned, resilient, and high-performing cultures.


    You’ll learn:


    • Why aligning people strategy with business strategy is critical to growth

    • How to create emotionally intelligent workplaces that retain top talent

    • The difference between transactional HR and transformational leadership

    • Insights on leadership development, DEI, and organizational change

    • How Michelle scaled Griffin Resources by leading with vision and purpose



    Dr. Griffin’s passion for empowering both individuals and organizations shines throughout the episode. Her approach blends psychology, data, and business strategy to create real impact.


    Whether you’re a founder, CEO, HR leader, or aspiring changemaker, this episode will inspire you to reimagine how you lead and grow your team.


    Like, Subscribe, and Tap the Notification Bell for more game-changing conversations from the Go4CEO Podcast.


    #MichelleGriffinPhD #GriffinResources #PurposeDrivenLeadership #OrganizationalPsychology #HRInnovation #Go4CEO #LeadershipDevelopment #CultureStrategy


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    46 mins
  • Empowering Employers Through Smarter Health Benefits & Business Strategy with Butch Zemar
    Jul 2 2025

    In this impactful episode of the Go4CEO Podcast, we sit down with Butch Zemar, founder and CEO of Elite Benefits of America, to uncover how he’s helping employers take control of skyrocketing health insurance costs while building smarter, more sustainable businesses.


    With over two decades in the insurance and benefits space, Butch has become a respected voice for redefining how companies approach employee healthcare, compliance, and long-term cost containment. He shares how entrepreneurs and business owners can move beyond traditional group health plans and adopt strategic benefits models that align with business growth.


    You’ll learn:


    • How Butch transitioned from broker to founder—and built a purpose-driven benefits firm

    • The hidden costs in traditional group health insurance

    • Smart strategies to reduce premiums without sacrificing coverage

    • Why educating employers is key to reshaping the benefits landscape

    • How Elite Benefits helps business owners regain financial control and attract top talent



    Butch also dives into the entrepreneurial mindset it takes to launch and scale a specialized service business in a highly regulated industry. His journey is filled with practical insights on sales, relationship building, client retention, and brand trust.


    Whether you’re a CEO, HR leader, or entrepreneur looking to better manage your company’s healthcare strategy, this episode is packed with value.


    Like, Subscribe, and Hit the Notification Bell for weekly conversations with top business minds.


    #ButchZemar #EliteBenefits #BusinessHealthInsurance #Entrepreneurship #Go4CEO #EmployeeBenefits #BusinessGrowth #HealthcareStrategy

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    32 mins
  • Churro Heaven_Discovery
    Jun 26 2025

    San Diablo Artisan Churros

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    1 min

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