In this episode, we dig into a scenario that many marketing leaders know all too well: getting called out by the sales team, sometimes in front of your peers, or “low-quality” leads. Ouch.

But instead of getting defensive, what if you leaned in with curiosity?

We explore why your relationship with your head of sales is nearly as important as your relationship with the CEO—and how that connection can make or break your revenue goals. You’ll hear a real-world story of how one marketing leader built trust with a new sales leader...starting with beers and open conversation.

We unpack the right way to respond, what to dig into, and how your lead scoring criteria might be part of the problem. And if you’re dealing with public criticism or a strained dynamic between teams, stay tuned. There’s practical advice on how to reset the tone and keep everyone focused on the one shared goal: growth.

Listen in to find out how to handle the heat, keep your cool, and turn feedback into forward motion.

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Visit: https://www.cmohaus.com/podcast

What do you keep in-house? What do you outsource? And when does it make sense to bring in a freelancer?

In this episode, Marc breaks down the thinking behind building a modern marketing org that actually aligns with your business goals. Because it’s not just about roles and titles. It starts with strategy. And your headcount budget. And knowing exactly what needs to be owned versus delegated.

Marc walks through a clear, no-BS framework for deciding:

• What functions are too important to outsource

• When to lean on agencies (and when not to)

• The only two times he hires freelancers

• And the hidden cost of getting the mix wrong

If you’re rethinking your org chart, trying to scale a lean team, or just wondering if you’re doing it right — this one’s for you.

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Want your question to be featured on the podcast or would like to be a guest?

Visit: https://www.cmohaus.com/podcast

Every marketer wants influence. Respect. A voice in the room where the big decisions get made. But very few actually earn it.

In this episode, Marc Bitanga challenges the way most marketing leaders think about their role—and reveals what it really takes to be seen as a strategic partner to the CEO.

You’ll walk away asking yourself new questions. Harder questions. The kind that shift how you show up at the exec table—and how seriously you’re taken when you do.

If you’ve ever wondered why some marketers are treated like order-takers while others shape the future of the business, this one’s for you.

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Want your question to be featured on the podcast or would like to be a guest?

Visit: https://www.cmohaus.com/podcast

You’ve heard it tossed around in boardrooms and feedback sessions—“You need to work on your executive presence.” But what the hell does that even mean?

In this episode of Funnels & Feelings, Marc Bitanga breaks down the mystical-sounding concept of executive presence into six real, practical components you can actually work on. From keeping your cool under pressure to projecting confidence without being a jerk, Marc explains why executive presence isn’t a magical “energy”—it’s a muscle built over time.

You’ll learn:

• Why rambling ruins credibility (and what to do instead)

• The secret power of non-verbal cues (yes, that eye-roll counts)

• How to build trust, influence, and a solid rep without waiting for a promotion

• Why Toastmasters might be your secret weapon

• And why executive presence is less about charisma and more about character

Whether you're climbing the ladder or already in a leadership role, this episode will help you level up how you show up. No fluff. No fake-it-til-you-make-it. Just real talk, relatable examples, and tips you can use starting tomorrow.

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Want your question to be featured on the podcast or would like to be a guest?

Visit: https://www.cmohaus.com/podcast

What do marketing budgets and home renovations have in common? A lot more than you think. In this episode of Funnels & Feelings, host Marc Bitanga explains why asking for brand budget when your customer acquisition engine is broken is like buying fancy curtains for a house with a leaky roof.

Marc dishes out spicy metaphors, straight talk, and a dose of tough love to help you win over your CEO, prove you're a budget-savvy boss, and finally get the green light for that brand-building campaign you've been dreaming of.

You’ll learn:

• Why brand-building requests fall flat (and how to avoid it)

• The KPIs that’ll actually get your CFO to nod

• And why you are the only one who can fight for the brand

It’s part strategy session, part pep talk—served with a side of wisdom.

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Want your question to be featured on the podcast or would like to be a guest?

Visit: https://www.cmohaus.com/podcast

In this episode, Marc Bitanga is joined by fellow Fractional CMO, Neel Singh for a deep dive into how artificial intelligence is transforming the marketing landscape. Together, they unpack the changing expectations placed on marketing leaders—especially the increasing demand for executional excellence that predates AI but has since been amplified by it.

The conversation spans everything from how AI is reshaping advertising strategies to whether traditional marketing agencies can survive in an AI-driven world. Marc and Neel also explore what it takes to become a one-of-one brand.

👤 Guest: Neel Singh — Marketing Strategist | Brand Builder | Growth Expert Connect with Neel on LinkedIn

🎯 Key Topics Covered:

• The Evolution of Marketing Leadership:

  • How expectations for marketing executives have shifted over the years.

  • Why today’s CMOs are expected to be part visionary, part executor.

• AI's Role in Marketing Execution:

  • How AI tools are changing daily workflows.

  • What AI means for hiring, creative processes, and media buying.

• The Future of Marketing Agencies:

  • Will agencies be replaced or redefined?

  • How agencies must evolve to stay relevant in the AI age.

• Building a One-of-One Brand:

  • The value of uniqueness in a world of AI-generated content.

  • The challenge of differentiation when algorithms optimize for sameness.

• Social Media & Brand Strategy:

  • Navigating brand identity on platforms that reward trends over originality.

  • The tension between short-term performance and long-term brand building.

• Culture & Brand Integrity:

  • Why internal cultural alignment is essential for external brand consistency.

  • How brand trust is built from the inside out.

💡 Notable Quote: "AI isn’t replacing marketers—it’s replacing marketers who don’t evolve." – Neel Singh

🔗 Resources & Mentions:

• Marc Bitanga on LinkedIn

• Neel Singh on LinkedIn

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Want your question to be featured on the podcast or would like to be a guest?

Visit: https://www.cmohaus.com/podcast