Help...My Boss Won't Let Me Invest in Brand
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Help...My Boss Won't Let Me Invest in Brand
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Narrated by:
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About this listen
What do marketing budgets and home renovations have in common? A lot more than you think. In this episode of Funnels & Feelings, host Marc Bitanga explains why asking for brand budget when your customer acquisition engine is broken is like buying fancy curtains for a house with a leaky roof.
Marc dishes out spicy metaphors, straight talk, and a dose of tough love to help you win over your CEO, prove you're a budget-savvy boss, and finally get the green light for that brand-building campaign you've been dreaming of.
You’ll learn:
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Why brand-building requests fall flat (and how to avoid it)
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The KPIs that’ll actually get your CFO to nod
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And why you are the only one who can fight for the brand
It’s part strategy session, part pep talk—served with a side of wisdom.
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Visit: https://www.cmohaus.com/podcast