In this episode, we dig into a scenario that many marketing leaders know all too well: getting called out by the sales team, sometimes in front of your peers, or “low-quality” leads. Ouch.

But instead of getting defensive, what if you leaned in with curiosity?

We explore why your relationship with your head of sales is nearly as important as your relationship with the CEO—and how that connection can make or break your revenue goals. You’ll hear a real-world story of how one marketing leader built trust with a new sales leader...starting with beers and open conversation.

We unpack the right way to respond, what to dig into, and how your lead scoring criteria might be part of the problem. And if you’re dealing with public criticism or a strained dynamic between teams, stay tuned. There’s practical advice on how to reset the tone and keep everyone focused on the one shared goal: growth.

Listen in to find out how to handle the heat, keep your cool, and turn feedback into forward motion.

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Want your question to be featured on the podcast or would like to be a guest?

Visit: https://www.cmohaus.com/podcast

What do you keep in-house? What do you outsource? And when does it make sense to bring in a freelancer?

In this episode, Marc breaks down the thinking behind building a modern marketing org that actually aligns with your business goals. Because it’s not just about roles and titles. It starts with strategy. And your headcount budget. And knowing exactly what needs to be owned versus delegated.

Marc walks through a clear, no-BS framework for deciding:

• What functions are too important to outsource

• When to lean on agencies (and when not to)

• The only two times he hires freelancers

• And the hidden cost of getting the mix wrong

If you’re rethinking your org chart, trying to scale a lean team, or just wondering if you’re doing it right — this one’s for you.

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Want your question to be featured on the podcast or would like to be a guest?

Visit: https://www.cmohaus.com/podcast

Every marketer wants influence. Respect. A voice in the room where the big decisions get made. But very few actually earn it.

In this episode, Marc Bitanga challenges the way most marketing leaders think about their role—and reveals what it really takes to be seen as a strategic partner to the CEO.

You’ll walk away asking yourself new questions. Harder questions. The kind that shift how you show up at the exec table—and how seriously you’re taken when you do.

If you’ve ever wondered why some marketers are treated like order-takers while others shape the future of the business, this one’s for you.

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Want your question to be featured on the podcast or would like to be a guest?

Visit: https://www.cmohaus.com/podcast