In this episode, I (Nancy) share the story that led me to doing the work I do now at our company, The Time to Grow. After climbing the corporate ladder for a decade, a series of wake up calls forced me to reassess everything. I reveal how suddenly losing my father and facing my own health crisis became the catalyst for walking away from my leadership career, despite financial obligations that would make most people cling to security.

I talk about how the determination that made me the first college graduate in my family ultimately gave me the courage to build a business aligned with my authentic self. You'll hear why I believe personal branding isn't about perfection, but about embracing your genuine story and expertise.

Join me as I explore why authenticity is the missing piece for many service professionals struggling with imposter syndrome and how showing up as your true self creates deeper connections with ideal clients. I'll share practical insights on transforming your unique journey into content that resonates and converts on LinkedIn.

This episode is for anyone who's ever felt the tension between who they really are and who they think they should be professionally. Let's talk about finding the courage to build a business and life you genuinely love.

Build Your Authentic Personal Brand on LinkedIn

Get our free guide: 3 High-Impact LinkedIn Posts That Convert. These proven templates help you share your story, connect with ideal clients, and stay true to your voice.

👉 https://www.thetimetogrow.com/ecsposttemplates

Are you struggling to stand out on LinkedIn among a sea of professionals in your industry? In this episode, Scott and Nancy reveal why sharing your authentic origin story is one of the most powerful ways to build trust and visibility on the platform.

After helping hundreds of service-based professionals transform their LinkedIn presence, we share the psychological reasons why personal stories outperform generic business content, the common blocks that keep most people from sharing their journey, and our proven framework for crafting a compelling origin story that attracts ideal clients.

Whether you're just starting your LinkedIn journey or looking to deepen connections with your existing network, this episode provides actionable strategies to transform your personal story into meaningful client relationships.

Key takeaways:

• Why personal stories consistently generate more engagement than expertise focused content

• The four elements every compelling origin story needs to include

• How to identify which parts of your journey will resonate most with your ideal clients

• Simple techniques to overcome the vulnerability hurdle that stops most professionals

• Real examples of origin stories that converted connections into high value clients

Skip the content creation struggle and start publishing LinkedIn posts that captivate your audience, spark meaningful conversations, and turn connections into clients. Download our: 3 High-Impact LinkedIn Post Templates to Boost Engagement and Attract Clients

Looking for ongoing support with your content strategy? Join our Expert Content Society where we provide monthly templates, workshops, and a community that keeps you consistently visible on LinkedIn: The Expert Content Society Waitlist

Are you tempted to join LinkedIn engagement pods to boost your visibility, but wondering if they really work? In this episode, Scott and Nancy reveal why these artificial engagement groups might be doing more harm than good for your professional brand.

After working with thousands of coaches and consultants on their LinkedIn strategy, we share our surprising findings on how engagement pods actually confuse the algorithm, damage your credibility, and ultimately limit your reach to ideal clients.

We break down exactly what LinkedIn engagement pods are, how they work, and why they're creating an illusion of success while potentially violating LinkedIn's terms of service. More importantly, we provide proven alternatives that generate genuine engagement and real business results.

Key takeaways:

• How engagement pods trick the LinkedIn algorithm (and why that backfires)

• The impact of artificial engagement on your professional credibility

• Why building the wrong audience hurts your long-term growth

• Practical strategies for creating content that naturally attracts your ideal clients

• Metrics that actually matter for measuring LinkedIn success

Ready to build authentic LinkedIn engagement that actually converts? Download our proven 3 High-Impact LinkedIn Post Templates to Boost Engagement and Attract Clients and transform your connections into clients without the struggle.

Are you showing up on LinkedIn but not seeing results? In this episode, Scott and Nancy reveal their three pronged approach to LinkedIn success that's helping service professionals build powerful personal brands and attract aligned clients.

After working with hundreds of coaches and consultants, they share why the most successful professionals don't just post content, they strategically combine content creation, active engagement, and purposeful connection building to create a powerful momentum that builds credibility and attracts opportunities.

Whether you're just getting started on LinkedIn or looking to optimize your current strategy, this episode breaks down exactly how to implement this approach without spending hours on the platform.

Key takeaways:

• Why your content strategy might be missing critical elements

• How engagement actually builds relationships that convert

• The strategic connection approach that puts you in front of ideal clients

• A simple 10 minute daily system that builds momentum without overwhelm

Want your LinkedIn profile to actually do the heavy lifting? Download our free LinkedIn Profile Optimization Checklist and get plug and play templates + an AI tool that helps you share your story with confidence. Click here to download: 3 High-Impact LinkedIn Post Templates to Boost Engagement and Attract Clients

Feeling like you need a PhD just to choose between AI tools these days? In this episode, Nancy tackles the "shiny object syndrome" of AI technology that's leaving 64% of professionals paralyzed by choices.

Drawing from real world experience and surprising statistics from a recent Canva study, Nancy reveals her personal "less is more" approach that's helped her clients reclaim over 200 hours annually without constantly chasing the latest AI trend.

You'll discover her refreshingly straightforward three part system, including the unconventional 5 minute morning routine that keeps her informed without the overwhelm, the quarterly practice that prevents impulse-adoption, and the business review technique that turns AI from distraction to strategic advantage.

Key takeaways:

• The counterintuitive "rule of three" for staying current with minimal time investment

• Why most AI implementation advice actually increases overwhelm (and what to do instead)

• The filtering questions that instantly clarify which tools deserve your attention

• A behind-the-scenes look at transforming website development from weeks to minutes

• The simple tracking system that proves which AI investments actually matter

Tired of AI overwhelm? Ready to implement a strategic system that actually works? Learn how our Expert Content Society can help you leverage AI for LinkedIn content creation or discover how the Expert Authority program transforms businesses through strategic AI implementation. Break free from tech fatigue today at The Time To Grow

Looking to generate more leads and visibility through LinkedIn but not sure how to drive traffic to your website? In this episode, Scott and Nancy reveal three powerful (and completely free) strategies to turn your LinkedIn profile into a traffic-generating machine.

After years of helping entrepreneurs leverage LinkedIn for business growth, they share the exact profile optimization tactics that get results, common mistakes most people make with their profiles, and why you don't need premium LinkedIn features to drive significant traffic.

Whether you're a coach, consultant, or service provider looking to grow your email list or increase website visitors, these actionable LinkedIn strategies will help you maximize your profile's potential immediately.

Key takeaways:

• How to use your headline section to create compelling calls-to-action

• The underutilized "Featured Content" section and how to leverage it strategically

• Smart placement of website links throughout your profile for maximum visibility

• Why your LinkedIn profile should function as your digital billboard

If you'd like to improve your LinkedIn strategy, register for our free five-day workshop, "Scale Your Business Using LinkedIn," from April 21-25 from 12-1 p.m. EST: https://www.thetimetogrow.com/scale-your-business-blueprint-workshop-april2025.

Wondering why your premium services aren't getting traction on social media? In this episode, Scott and Nancy reveal why LinkedIn outperforms every other platform for high-ticket offers and provide a strategic framework for success that most professionals miss.

With 88% of LinkedIn's billion users in decision-making positions, the platform creates an unparalleled opportunity for service professionals to connect with buyers who have both the authority and resources to invest in premium solutions. Scott and Nancy unpack the counterintuitive "silent audience" phenomenon and explain why patience trumps quick-win tactics when selling high-value services.

Whether you're a coach, consultant, or service professional offering programs at $1,000 or more, this episode will transform how you approach LinkedIn marketing and help you position for sustainable success with decision-makers.

Key takeaways:

• Why LinkedIn's 8:1 ratio of decision-makers to service providers creates the ideal environment for premium offers

• The truth behind engagement metrics and how to leverage the 99% of users who consume but don't create content

• How to approach LinkedIn as "the retirement plan for your social media strategy"

• Real examples of clients securing five-figure deals and major media opportunities through patient LinkedIn strategies

• Why automation tactics fail and what works instead for high-ticket service providers

Ready to attract high-ticket clients consistently on LinkedIn? Join our free 5-day "Scale Your Business Using LinkedIn Blueprint" workshop (April 21-25) where we'll show you exactly how to position your premium services for decision-makers. Secure your spot now, these strategies have helped our clients land five-figure deals: Scale Your Business Blueprint Workshop

Apply for our Mastermind Program Here: Expert Authority (apply now): Expert Authority

Are you connecting with random people on LinkedIn but not seeing any real business results? In this episode, Scott and Nancy reveal their proven process for building a strategic network on LinkedIn that actually generates clients and referrals.

After helping hundreds of service professionals transform their LinkedIn strategy, they share the two specific types of people you should be connecting with (and why most people waste time on the wrong connections), how to use Boolean search techniques to find your ideal clients, and real examples of how just one strategic connection can lead to multiple high-value opportunities.

Whether you're a coach, consultant, or service professional looking to leverage LinkedIn more effectively, this episode gives you an actionable framework for building a network that delivers real business results.

Key takeaways:

• The only two types of people worth connecting with on LinkedIn

• How to use Boolean search to find high-value connections quickly

• Why being specific in your search criteria expands rather than limits opportunities

• Real examples of how one strategic connection led to 16 paid speaking engagements

• • Common LinkedIn networking mistakes that waste your time and how to avoid them
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• Stay updated on our upcoming workshops by visiting: thetimetogrow.com/workshops.