• E221: DJ Sprague from Shopper Approved

  • May 10 2024
  • Length: 39 mins
  • Podcast
E221: DJ Sprague from Shopper Approved cover art

E221: DJ Sprague from Shopper Approved

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  • Summary

  • In this engaging episode of the CMO network podcast, we are joined by DJ Sprague, the Chief Marketing Officer at Shopper Approved, to talk about marketing leadership, e-commerce, advertising, and reputation.

    DJ shares his marketing journey, starting from his days at Eastman Kodak to his current role at Shopper Approved.

    A key highlight of this episode is DJ’s discussion on the importance of online reputation management, the power of customer reviews, and the transformational impact these can have on businesses.

    Moreover, DJ also reveals his approach to metrics, branding, content creation, and the use of AI in marketing.

    Finally, he provides valuable advice for budding marketers, emphasizing the need for continuous learning and understanding of buyer psychology. Tune in to gain insightful knowledge from an industry expert.
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