We sit down with Eric Seiberling, the VP of Sales and Marketing at MXD Process, to talk about marketing for the industrial and manufacturing sectors.

Eric shares his fascinating journey to becoming a marketing leader, highlighting his curiosity about why people do what they do. Additionally, he talked about MXD Process’ mission and unique marketing efforts.

He discusses the importance of understanding customer needs, the role of AI in overcoming content debt, and how empathy is crucial in marketing.

Not to be missed are Eric’s unique perspectives on metrics, branding, and product marketing.

Finally, Eric advises young marketers to be curious, empathetic, and willing. From Eric’s sharing, we get to learn more about what it takes to transform businesses and make a real impact on people's lives and the bottom line.

Tune in for an enlightening conversation on marketing strategies and leadership in this challenging industry!

This episode is your marketing inspiration for appreciating data and metrics in marketing! Olga Noha, the Chief Marketing Officer at SplitMetrics, joins us to discuss data-driven marketing and building demand generation engines.

With an engineering degree, Olga discusses how she leveraged her technical skills to excel in marketing, a field she views as a 'people's puzzle.'

She also provides a comprehensive overview of SplitMetrics and explains how the company serves as a growth engine for mobile marketing.

Olga further delves into her multi-threaded go-to-market strategies, the importance of data-driven decisions, and the role of AI in speeding up processes.

Another highlight of this talk is Olga’s emphasis on branding and product marketing in her industry. Lastly, she shares valuable advice for young marketers and encourages them to embrace uncertainties as opportunities for growth.

If you’re looking to scale your business and build your demand generation efforts, you have Olga Noha to inspire you. Tune in to discover how to improve your marketing engines today!

The CMO Network sits down with David Duncan, Vice President-Head of Marketing at Orlando Credit Union, to talk about marketing leadership and financial services marketing.

In this episode, David shares insights into his journey from sales to marketing and why diversity is important in marketing strategies and organizations.

He also discusses the significance of direct engagement and human connection in establishing brand relationships, particularly in the banking industry.

As a CMO, David also highlights the crucial role of metrics in driving marketing strategies and understanding customer engagement. With that, we had the opportunity to listen to Orlando Credit Union’s unique marketing practices, too.

To top it all, he advises future marketers to take chances, think outside the box, and focus on self-development.

Tune in to this episode for an enlightening discussion on marketing leadership, content marketing, and advice for startups.