In this insightful podcast episode, explore the world of marketing, finance, and technology with Fiona Sherwood, Chief Marketing Officer at Dasseti.

Over the course of the interview, Fiona shares invaluable expertise gained from her 25-year journey in marketing, offering practical advice and strategies for success. She also takes time to talk about Dasseti’s mission of making data visible.

From mastering the art of branding to leveraging AI in marketing initiatives, Fiona shares her perspectives on key topics such as demand generation, content marketing, and data-driven strategies.

Moreover, Fiona explains the importance of prioritizing product-market fit for startups and harnessing the power of automation and CRM platforms. Whether you're a seasoned marketer or just starting your marketing journey, Fiona's wisdom and experience provide actionable insights to elevate your marketing efforts. Tune in to discover the advice that will help companies grow and scale through marketing.

In this insightful interview, Laura Bassett, the VP, Head of Marketing at Sharpen, joins the show to share her marketing journey, customer experience, product marketing and management, and a lot more.

Laura discusses the role of product marketing in shaping sales strategies and emphasizes the significance of branding in the competitive CCaaS space. From here, Laura takes time to share Sharpen’s mission of designing the best CX platform.

Also, Laura highlights the importance of creating valuable content and leveraging AI in content generation. She offers a unique perspective on the role of metrics in marketing and the need for strong leadership in marketing organizations.

Lastly, Laura provides valuable advice for young marketers and startups. She emphasizes the importance of data understanding and marketing metrics.

If you’re interested in marketing leadership, customer experience, and customer-centric strategies, this is a must-read for you. Tune in today to help your business learn more about how to create better experiences for your customers.

In this engaging episode of the CMO network podcast, we are joined by DJ Sprague, the Chief Marketing Officer at Shopper Approved, to talk about marketing leadership, e-commerce, advertising, and reputation.

DJ shares his marketing journey, starting from his days at Eastman Kodak to his current role at Shopper Approved.

A key highlight of this episode is DJ’s discussion on the importance of online reputation management, the power of customer reviews, and the transformational impact these can have on businesses.

Moreover, DJ also reveals his approach to metrics, branding, content creation, and the use of AI in marketing.

Finally, he provides valuable advice for budding marketers, emphasizing the need for continuous learning and understanding of buyer psychology. Tune in to gain insightful knowledge from an industry expert.

Hersh Rephun, the Chief Marketing Officer at Brand Voice Runway, joins the show to talk about his marketing journey, branding, and storytelling.

With plenty of insights to share, Hersh highlights the importance of personal branding as the driving force behind messaging. In fact, that’s a key feature that Hersh does at Brand Voice Runway, and he passionately shares how he’s helping his clients.

In line with that, Hersh also discusses his role in bringing MESSAGE Therapy™ to help build his client’s personal brand from the inside out.

He also highlights the significance of storytelling in creating a brand. At the same time, he emphasizes that while standing out from the crowd may require breaking some ‘marketing rules,’ marketers and personal brands must first understand the basics of marketing.

Last, Hersh provides valuable advice for startups and young marketers on how to accelerate product-market fit.

Filled with concise and actionable insights, this interview is a must-listen for anyone interested in personal branding, creative messaging, and the art of storytelling in brand creation.

In this engaging interview, we discuss with Alex Love, the VP of Marketing and Communications at RIVA Solutions, key points on marketing leadership and providing solutions for a better government through digital transformation.

Alex shares her journey into the world of marketing, and she narrates how she began her career and evolved into her current role.

Furthermore, she also talks about the unique challenges of branding in the government contracting space and how her team leverages AI in their work. From here, she goes deeper into the work that RIVA does for a better government.

Alex also shares her thoughts on the importance of metrics, branding consistency, and the role of leadership in building and managing impactful teams.

Finally, Alex offers advice for young marketers looking to make their mark in the industry. This enlightening conversation is packed with insights and strategies from a marketing leader eager to transform the world through results, innovation, value, and accountability.

Examine the fascinating intersection of healthcare, technology, and marketing in this meaningful interview with Natalie Schibell, the Vice President of Marketing Strategy, Intelligence, and Insights, at Zyter TruCare.

Natalie takes time to share her non-traditional journey into becoming a marketing leader. This also leads to an inside view of Zyter TruCare's work to transform the world of healthcare.

Moreover, Natalie shares effective strategies effectively to align product marketing with sales goals in the healthcare industry. Also, she offers key leadership principles of support, accountability, and trust-building that help drive success in marketing teams.

A key point in this discussion is Natalie’s perspectives on the evolving landscape of content marketing, where human oversight remains critical despite technological advancements.

There’s plenty to uncover in this episode! Whether you're navigating a traditional or non-traditional path in marketing, Natalie's expertise offers inspiration for your success in marketing!

Mark Hanna, the Chief Marketing Officer at Richline Group, joins The CMO Network podcast to discuss trustworthy marketing leadership and the challenges of manufacturing and distributing precious jewelry.

In this conversation, Mark shares his journey from aeronautical engineering to marketing. More importantly, he delves deeper into how his company leverages branding and product marketing to drive sales and cater to diverse customer needs.

With that, Mark discussed how Richline Group manufactures, distributes, and collaborates with different partners and customers across the globe.

Mark also talks about the importance of collaboration, empathy, and commitment in leading marketing organizations. He offers his perspectives on the potential of Artificial Intelligence (AI) in content marketing and the need for marketers to learn and adapt continually.

Lastly, he offers valuable advice for aspiring marketers on maintaining an inquisitive mindset. All of these point back to the significance of being marketers with good reputations.

This interview is packed with marketing insights from a seasoned marketing professional. Tune in right now to discover more about Mark Hanna and the Richline Group.

We are joined by Ken Kuperstein, the Vice President of Marketing at Yottaa, to talk about SaaS marketing, content creation, and marketing leadership.

Ken shares his marketing journey, beginning with advertising and transitioning into the client side of marketing. He discusses his experiences with notable brands, before finally moving onto the SaaS technology space with Yottaa.

This conversation gives us a glimpse into Ken’s work and Yottaa’s unique market position and mission of helping eCommerce brands improve shopper experience and increase conversions.

Moreover, Ken also provides valuable insights into the importance of understanding customer pain points, the role of AI in content marketing, and the significance of branding in his industry.

He offers helpful advice to future marketers, and he shares his strategies for attracting and retaining top talent.

Tune in for an enlightening conversation packed with practical tips and strategies to speed up your marketing efforts!