E537: Interview with Scott McAfee from MovementX
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
E537: Interview with Scott McAfee from MovementX
-
Narrated by:
-
By:
About this listen
In this episode, Scott McAfee, CMO of MovementX, shares insights on marketing in the healthcare space.
Scott discusses his journey from physical therapist to marketing leader. He explains how MovementX is disrupting traditional physical therapy with a focus on flexibility and work-life balance for practitioners.
Key topics covered include:
- Go-to-market strategies for recruiting therapists and patients
- Effective marketing channels for patient acquisition
- Leveraging AI tools in marketing while maintaining a human touch
- Aligning teams around core business metrics
- Overcoming misconceptions about healthcare marketing
Scott emphasizes the importance of storytelling, empathy, and solving real customer problems. He offers valuable advice for aspiring marketers on mastering these fundamental skills.
What listeners say about E537: Interview with Scott McAfee from MovementX
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.