• Drink Up!

  • By: Pieno
  • Podcast

Drink Up!

By: Pieno
Listen for free

  • Summary

  • Stories on building a drinks brand by Pieno. Every episode we chat to those building iconic brands in the drinks industry - from start-up founders to global brand managers and few rogues in-between!

    Hosted on Acast. See acast.com/privacy for more information.
    Pieno
    Show More Show Less
Art Leadership Marketing Cooking Economics
Show More Show Less
Episodes
  • Brand Basics: The Law of Advertising

    Brand Basics: The Law of Advertising
    Jun 21 2024

    In this episode I talk about the Law of Advertising rom 22 Immutable Laws of Branding, and why advertising is the new defence spending. There are elements of this that I'm not 100% in on - mainly that the only thing advertising is good for is to keep the competition at bay rather than anything more positive than that... but there you go, can't agree with them all!


    You can read more about the 22 Immutable Laws of Branding. Check it out on Amazon.


    And if you're a drinks brand looking to scale, and you're in need of some creative help to do so - get in touch: pienopienopieno.com


    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    11 mins
  • Tom Whiteley, Henners Vineyard: building a brand in an emerging category, and reaching beyond Middle England

    Tom Whiteley, Henners Vineyard: building a brand in an emerging category, and reaching beyond Middle England
    Jun 17 2024

    Tom Whiteley is General Manager at Henners in East Sussex, tasked with growing the brand in an emerging market. While we are all starting to hear about English wine, it's still a little baby and we're right at the beginning of the category's potential. For English Wine Week, I chat to Tom about what that's like, the recent work we've done together in moving the Henners brand along, and get his invaluable take on how you build and grow a brand in indies, on-trade and national retail, while staying true to your brand principles. He also shares a few pointers on how to successfully work with an international distributor.


    Tom really knows his stuff, and above all else he's just a good bloke. Give it a listen, drink it up, and let us know what you think!


    Henners: www.henners.com

    UnBarred Instagram: instagram.com/hennersvineyard


    Find us on Instagram: www.instagram.com/pienopienopieno



    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    1 hr and 21 mins
  • Brand Basics: The Law of Publicity

    Brand Basics: The Law of Publicity
    May 31 2024

    In this episode I talk about the Law of Publicity from 22 Immutable Laws of Branding, and why the birth of a brand is achieved through publicity ... yes PR! ... and not advertising. It's one of those laws that I hate to admit, but when you get to grips with it makes total sense.


    Find yourself an angle and get others talking!


    You can read more about the 22 Immutable Laws of Branding. Check it out on Amazon.


    And if you're a drinks brand looking to scale, and you're in need of some creative help to do so - get in touch: pienopienopieno.com


    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    10 mins

What listeners say about Drink Up!

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.