Episodes

  • AT008-Custom GA4 E-Commerce Tracking

    AT008-Custom GA4 E-Commerce Tracking
    Jun 19 2025
    In this episode, I discuss how Google Analytics 4 / Google Tag Manager is significantly more rigid in their implementation and how it is difficult to use custom events with ecommerce tracking. But, just because it is rigid, doesn't mean it is impossible. While I cannot give you step by step instructions on how to do this, I do give enough information to explain HOW it can be done.

    IF you want more tips on GA4, or want me to dive deeper on this, let me know. There are some significant updates coming that I cannot wait to share!
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    4 mins
  • AT007-Difference Between Tracking Code and Marketing Channel

    AT007-Difference Between Tracking Code and Marketing Channel
    Jun 16 2025
    In my career, I have seen many people get confused between Adobe Analytics Tracking Code and Marketing Channel. In this episode, I do a quick summary of the difference between the two different reports and why you should never use Tracking Code to audit Marketing Channel.

    If you find it difficult to understand the difference between the two reports, let me know and I can do a full breakdown of the two reports, including a visual guides to help out.
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    9 mins
  • AT006 Interview with Kevin - Senior Solution Success Manager at Adobe

    AT006 Interview with Kevin - Senior Solution Success Manager at Adobe
    Jun 12 2025
    In this episode, I speak with Kevin, the Senior Solution Success Manager at Adobe about his career progression, including all the different hats he has worn over the years.

    The main talking points are:
    • Kevin's Career Journey and Progression
    • Career Shifts and Lessons Learned
    • Experiences at Adobe & Public Speaking
    • Management and Leadership Insights
    • Advice for Career Pivoting
    If you are looking at where to take your career next; this is a must listen episode!
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    58 mins
  • AT005: Adobe Summit 2025- Amplify Your Customer Analytics: From Chess with Pawns to Power Plays

    AT005: Adobe Summit 2025- Amplify Your Customer Analytics: From Chess with Pawns to Power Plays
    Jun 9 2025
    I continue watching sessions at the Adobe Summit 2025 by watching Amplify Your Customer Analytics: From Chess with Pawns to Power Plays (S112), hosted by Jason Ison. This session is designed for anyone that is looking to migrate onto CJA. But should you watch the session; listen to learn more on my thoughts regarding this session.
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    8 mins
  • DAD009-The Power of Automation

    DAD009-The Power of Automation
    Jun 5 2025
    In this episode, Matt and Andrew have invited a special guest, Rajesh (from our team at Loop Horizon) to discuss Automation. The points covered on this episode are:

    Common Analytical Issues
    How can Automation resolve many of these issues
    Why is Automation Important
    Our aproach for using Automation
    Wrap-up

    This episode is unedited in any shape or form. The software tool I was using could not handle this episode so well; maybe because we were recording in the same room. Maybe it was because the internet was as good. I am not entirely sure, but I found it impossible to do anything with the recording. The next episode release will be using a new software tool; one I have partially used before.
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    1 hr and 15 mins
  • AT004: Adobe Summit 2025 Review of 8 Bit Insights: The Customer Journey Analytics Tips and Tricks

    AT004: Adobe Summit 2025 Review of 8 Bit Insights: The Customer Journey Analytics Tips and Tricks
    Jun 1 2025
    Andrew reviews Adobe Summit 2025 session of 8 Bit Insights: The Customer Journey Analytics Tips and Tricks by Trevor Paulsen. I recently tried a new podcast solution, as I was not the happiest with the previous one due to losing my audio and video. Spoiler warning - while this audio was better, the editing was not great. And the next podcast did not come out great at all. Hence, will be on the hunt for a new solution.

    As such, the AI notes is not as good for this episode. You can watch the session here: https://business.adobe.com/summit/2025/sessions/8bit-insights-the-customer-journey-analytics-s103.html

    Summary Notes
    • Gamified Learning Experience: The session used video game-inspired challenges tied to each of the 12 tips, with prizes like gift cards and an Adobe-branded Nintendo Switch to boost audience engagement.
    • Customer Journey Analytics (CJA) Deep Dive: Covered how CJA unifies data across sources in Adobe Experience Platform, removes traditional data limits, and enables advanced querying with SQL.
    • Three Core Tip Sections: Focused on breaking data limits, using derived fields, and leveraging unique CJA capabilities like smarter bot filtering and AI assistants.
    • New Visualization Tools: Introduced Journey Canvas, Guided Analysis templates, and Content Analytics (a paid add-on) for richer, more intuitive data storytelling.
    • Roadmap Highlights: Previewed upcoming features like real-time panels, B2B support, warehouse mirroring, and a next-gen data feed purpose-built for CJA

    Key Themes
    1. Enhanced Data Flexibility & Integration
      • CJA removes traditional Adobe Analytics limitations (eVars, props, low traffic).
      • Supports SQL queries and real-time data manipulation.
    2. User Empowerment Through Insights & Tools
      • Features like user state change tracking, pathing dimensions, and derived metrics empower deeper behavioral analysis.
      • Internal usage tracking (CJA on CJA) helps identify power users and adoption gaps.
    3. Innovation in Visualization & Automation
      • Journey Canvas and Guided Analysis simplify complex flows and impact analysis.
      • AI assistant and smarter bot filtering improve usability and data hygiene.
    4. Community Engagement & Forward-Looking Development
      • Gamification encouraged participation.
      • Roadmap reveals Adobe’s commitment to evolving CJA with real-time, AI, and cross-platform capabilities.
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    17 mins
  • DAD008-Unlocking the Power of Data Layer Schema

    DAD008-Unlocking the Power of Data Layer Schema
    May 27 2025
    In this episode, Andrew and Matt delve into the intricacies of Data Layer Schema, emphasizing its critical role in ensuring accurate data collection and validation in digital analytics. They explore the importance of a well-defined schema, the benefits of using JSON Schema for data validation, and the integration of schema validation with tools like ObservePoint. The conversation highlights the financial implications of poor data quality and advocates for a collaborative approach to defining schemas, ultimately aiming to enhance developer efficiency and data integrity.

    Unfortunately - Andrew's track got corrupted at the end. We did the best we could with the editting, but there was not much we could do. Instead of ending the podcast suddenly, I cut Andrew's track all together. Thankfully, the new Podcasting solution we were using for this episode has been cancelled and we are moving to a another new one to test it out. Thankfully - it was only the last 6 minutes. It was funny seeing that near the end, even Andrew's camera got lost! During the recording, there was no indication that anything was wrong.

    Key Takeaways
    • Data Layer Schema is essential for accurate data collection.
    • A well-defined schema helps developers understand data expectations.
    • JSON Schema provides a code-based approach to data validation.
    • Schema validation can prevent errors before they reach production.
    • Integrating schema validation with tools like ObservePoint enhances data quality.
    • Data quality issues can lead to significant financial losses.
    • A collaborative approach to defining schemas improves outcomes.
    • Using a centralized data layer reduces technical debt.
    • Automation in data validation saves time and resources.
    • Clear delineation of responsibilities improves team efficiency.

    Chapters
    • 00:00 Introduction to Day-Layer Schema
    • 05:01 Defining Day-Layer Schema
    • 09:13 Exploring JSON Schema
    • 13:44 Benefits of Schema Validation
    • 18:08 Types of JSON Schema Validation
    • 25:46 Advanced Schema Features
    • 30:15 Collaborative Development of Data Layers
    • 34:23 Empowering Developers with Data Quality
    • 38:57 Division of Labor in Data Management
    • 44:27 Data Quality and Development Team Dynamics
    • 46:59 Benefits of Implementing a Daily Schema
    • 50:57 Cost of Bad Data and Its Implications
    • 57:35 Integrating Tools for Data Validation
    • 01:07:45 Outro
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    1 hr and 8 mins
  • AT003 - Navigating the Recruitment Landscape with Abid

    AT003 - Navigating the Recruitment Landscape with Abid
    May 24 2025
    Andrew Talks Episode 3 with Abid at Digital Republc Talent!

    In this episode of Andrew Talks, Andrew interviews Abid, the Billing Manager at Digital Republic Talent, about Navigating the Recruitment Landscape. They discuss the intricacies of recruitment in the digital analytics field, including how to craft an effective CV, prepare for interviews, and navigate salary negotiations. Abid shares his journey into recruitment, the importance of building relationships, and the evolving landscape of the digital analytics industry. The conversation also touches on remote work opportunities and offers valuable advice for career progression in this dynamic field.

    Chapters
    00:00 Introduction to Abid and Digital Republic Talent
    02:17 Understanding Recruitment and the Role of a Billing Manager
    05:01 The Journey into Recruitment and Specialization in Digital
    10:15 Crafting an Effective CV: Common Mistakes and Best Practices
    21:10 Preparing for Interviews: Strategies for Success
    27:40 Navigating Salary Expectations and Value Assessment
    33:43 Interviewing Techniques and Candidate Evaluation
    39:09 Market Trends in Digital Analytics
    49:46 Remote Work Opportunities and Challenges
    56:06 Career Progression in Digital Analytics
    01:03:02 Andrew Talks Outro

    Takeaways
    • Abid emphasizes the importance of understanding the candidate's needs and desires in recruitment.
    • Building relationships over transactions is crucial in recruitment.
    • Tailoring CVs to highlight achievements rather than just tasks is essential.
    • Candidates should prepare for interviews as if they are consultants, not just job seekers.
    • Networking internationally can open up more opportunities for career growth.
    • Effective communication is key to progressing in one's career.
    • Understanding market value and being flexible in salary discussions is important.
    • The digital analytics industry is evolving, with a focus on compliance and data-driven roles.
    • Remote work opportunities are more prevalent in the US compared to the UK and EU.
    • Passion and willingness to learn can outweigh years of experience in hiring decisions.
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    1 hr and 3 mins