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Digital After Dark

Digital After Dark

By: Digital After Dark
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 Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting, we are going to discuss it.Copyright Digital After Dark Career Success Economics Marketing Marketing & Sales
Episodes
  • DAD12 - Cookieless, News, Rants & Real Talk Over Digital News

    DAD12 - Cookieless, News, Rants & Real Talk Over Digital News
    Sep 11 2025
    • Implementation Strategies for Data Collection: Andrew and Matt discussed the importance of having business requirements for data collection. They debated whether to capture everything or be selective, with Andrew emphasizing the need to justify the cost and impact on the bottom line. Matt shared his evolving perspective, initially advocating for minimal data collection but now considering new tools that automate data collection. 4:34
    • Challenges with Automated Data Collection Tools: Andrew and Matt explored the pros and cons of automated data collection tools that scrape data from the DOM. They discussed the potential benefits of reducing development costs and improving data quality but raised concerns about compliance, security, and the accuracy of these tools. Andrew shared a specific example of a client who faced issues with a marketing pixel that collected more data than disclosed. 20:40
    • Impact of iOS 26 on Data Collection: Andrew highlighted the upcoming release of iOS 26 and its impact on data collection, specifically the removal of GCLID in Safari private browsing. This change will affect how Google Ads and other ad platforms track user interactions. Andrew expressed frustration with Apple's increasing privacy measures, feeling that they are overly protective. 47:02
    • EU Data Privacy and Security Laws: Andrew summarized four new EU laws: the Data Act, AI Act, Cyber Resilience Act, and CSRD. These laws mandate data portability, risk classification for AI systems, strict security obligations, and expanded ESG reporting. Andrew emphasized the broad impact these laws will have on various industries, including IoT, cloud services, healthcare, and telecommunications. 56:47
    • Hanover Ruling on GTM Compliance: Matt explained the Hanover ruling, which requires prior consent before loading Google Tag Manager (GTM). The ruling was based on a specific case where a company was setting cookies without consent. Matt expressed concerns about the broader implications of this ruling, questioning how it might affect other tag management solutions and third-party services that rely on retrieving data from external servers. 1:06:38
    • Metric London Event: Andrew and Matt discussed their plans for the upcoming Metric London event. Andrew will present on data layer schemas, while Matt is considering topics related to automation and ObservePoint. Both expressed excitement about the event and the opportunity to share their knowledge and insights. 1:33:29
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    1 hr and 37 mins
  • AT011: Unlocking the Missing Use Case with James Alexander

    AT011: Unlocking the Missing Use Case with James Alexander
    Jul 24 2025
    In this episode, James Alexander, CEO and co-founder of Loop Horizon, joins Andrew to explore the often-overlooked use cases in digital transformation. Drawing from his experience at Sky and Loop Horizon, James outlines four types of use cases—standard, improvement, advanced, and rare—and explains why the latter two, though harder to define, often yield the greatest value. He emphasizes the importance of bridging marketing and technology teams, building confidence, and planning for both short- and long-term goals. The conversation is rich with real-world examples, strategic frameworks, and practical advice for organizations navigating data-driven change.

    You can read the article here: Maximsing Your Investment: The Missing Use Case

    Talking Points:
    1. The four types of use cases in digital transformation
    2. Why advanced and rare use cases are often missed
    3. Real-world example from a travel client’s journey transformation
    4. The importance of confidence over technology
    5. Bridging the gap between marketing and tech teams
    6. The PVA framework: Pioneering, Value, Achievability
    7. Short-term wins vs. long-term capability building
    8. Operational feasibility and resource planning
    9. Why tools are less important than people and process
    10. Aggregating use cases for better delivery efficiency
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    37 mins
  • AT010: The AI Companion: Penny’s Perspective on the Future of Creativity

    AT010: The AI Companion: Penny’s Perspective on the Future of Creativity
    Jul 22 2025
    In this episode of Andrew Talks, Andrew reconnects with Penny, a passionate Service Designer, to explore how AI is transforming the creative and analytical landscape. From building custom GPTs in ChatGPT to using Adobe Firefly, Penny shares how AI has become her daily design companion. They dive into the ethics, limitations, and future of AI, discussing its role as a partner—not a replacement. Whether you're a designer, analyst, or AI enthusiast, this conversation will challenge your thinking and inspire new ways to collaborate with technology.

    Talking Points:
    Penny’s journey from UX to service design and her creative philosophy
    How AI enhances creativity and ideation in design workflows
    Building custom GPTs as virtual team members (e.g., UX researcher, mentor)
    The evolving role of AI in analytics and schema validation
    The ethics of AI, bias in training data, and human responsibility
    Adobe Firefly’s strengths and limitations for designers
    The future of AI as a true creative companion
    Reflections on AI’s influence through Penny’s short story “The Mirror”

    Link to "The Mirror": https://www.linkedin.com/pulse/fable-silver-tongued-mirror-penny-lee-bonqe/?trackingId=spC%2F9uTjzvG7xac7Rb1YXw%3D%3D
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    51 mins
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