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Digital After Dark

Digital After Dark

By: Digital After Dark
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About this listen

 Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting, we are going to discuss it.Copyright Digital After Dark Career Success Economics Marketing Marketing & Sales
Episodes
  • AT008-Custom GA4 E-Commerce Tracking

    AT008-Custom GA4 E-Commerce Tracking
    Jun 19 2025
    In this episode, I discuss how Google Analytics 4 / Google Tag Manager is significantly more rigid in their implementation and how it is difficult to use custom events with ecommerce tracking. But, just because it is rigid, doesn't mean it is impossible. While I cannot give you step by step instructions on how to do this, I do give enough information to explain HOW it can be done.

    IF you want more tips on GA4, or want me to dive deeper on this, let me know. There are some significant updates coming that I cannot wait to share!
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    4 mins
  • AT007-Difference Between Tracking Code and Marketing Channel

    AT007-Difference Between Tracking Code and Marketing Channel
    Jun 16 2025
    In my career, I have seen many people get confused between Adobe Analytics Tracking Code and Marketing Channel. In this episode, I do a quick summary of the difference between the two different reports and why you should never use Tracking Code to audit Marketing Channel.

    If you find it difficult to understand the difference between the two reports, let me know and I can do a full breakdown of the two reports, including a visual guides to help out.
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    9 mins
  • AT006 Interview with Kevin - Senior Solution Success Manager at Adobe

    AT006 Interview with Kevin - Senior Solution Success Manager at Adobe
    Jun 12 2025
    In this episode, I speak with Kevin, the Senior Solution Success Manager at Adobe about his career progression, including all the different hats he has worn over the years.

    The main talking points are:
    • Kevin's Career Journey and Progression
    • Career Shifts and Lessons Learned
    • Experiences at Adobe & Public Speaking
    • Management and Leadership Insights
    • Advice for Career Pivoting
    If you are looking at where to take your career next; this is a must listen episode!
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    58 mins

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