DAD12 - Cookieless, News, Rants & Real Talk Over Digital News
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DAD12 - Cookieless, News, Rants & Real Talk Over Digital News
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About this listen
- Implementation Strategies for Data Collection: Andrew and Matt discussed the importance of having business requirements for data collection. They debated whether to capture everything or be selective, with Andrew emphasizing the need to justify the cost and impact on the bottom line. Matt shared his evolving perspective, initially advocating for minimal data collection but now considering new tools that automate data collection. 4:34
- Challenges with Automated Data Collection Tools: Andrew and Matt explored the pros and cons of automated data collection tools that scrape data from the DOM. They discussed the potential benefits of reducing development costs and improving data quality but raised concerns about compliance, security, and the accuracy of these tools. Andrew shared a specific example of a client who faced issues with a marketing pixel that collected more data than disclosed. 20:40
- Impact of iOS 26 on Data Collection: Andrew highlighted the upcoming release of iOS 26 and its impact on data collection, specifically the removal of GCLID in Safari private browsing. This change will affect how Google Ads and other ad platforms track user interactions. Andrew expressed frustration with Apple's increasing privacy measures, feeling that they are overly protective. 47:02
- EU Data Privacy and Security Laws: Andrew summarized four new EU laws: the Data Act, AI Act, Cyber Resilience Act, and CSRD. These laws mandate data portability, risk classification for AI systems, strict security obligations, and expanded ESG reporting. Andrew emphasized the broad impact these laws will have on various industries, including IoT, cloud services, healthcare, and telecommunications. 56:47
- Hanover Ruling on GTM Compliance: Matt explained the Hanover ruling, which requires prior consent before loading Google Tag Manager (GTM). The ruling was based on a specific case where a company was setting cookies without consent. Matt expressed concerns about the broader implications of this ruling, questioning how it might affect other tag management solutions and third-party services that rely on retrieving data from external servers. 1:06:38
- Metric London Event: Andrew and Matt discussed their plans for the upcoming Metric London event. Andrew will present on data layer schemas, while Matt is considering topics related to automation and ObservePoint. Both expressed excitement about the event and the opportunity to share their knowledge and insights. 1:33:29
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.