Welcome back to the Founder Series: From Idea to Impact, where we spotlight athlete-founders redefining performance—on and off the field.

Following our debut episode with Darcy, we’re excited to continue sharing the journeys behind the grit, the growth, and the big goals. In Episode 2, Jenny sits down with Rob Fraser, a 5x Team Canada cyclist turned founder of Outway, the high-performance sock company worn by elite athletes and everyday go-getters alike.

Rob opens up about how his love of cycling sparked an entrepreneurial journey rooted in purpose, values, and bold reinvention. From navigating a major rebrand to scaling a multimillion-dollar business, Rob shares raw lessons on resilience, identity after sport, and why socks might be the most underrated gear in your closet.

Whether you’re an athlete eyeing your next chapter or a founder chasing fulfillment, this conversation will hit home, one personal best at a time.

In Episode 6 of Daylilie Diaries, we sit down with Canadian Rugby 7s captain Olivia Apps—an athlete whose leadership style left a permanent impression. From navigating Olympic heartbreak to reshaping the culture of a national team, Liv shares what it means to lead with authenticity, build trust, and make the comeback stronger than the setback.

We dive into her ACL recovery, her time as captain (and from reserve to captain in one year!), and how a younger generation taught her to yes, play the game of rugby at the highest level, but also to have fun. This episode is a masterclass in resilience, identity, and the real work of culture change in elite sport.

Whether you're a current athlete, a future leader, or someone figuring out how to show up fully as yourself, this one’s for you.

🎧 Listen in, laugh with us, and leave feeling more inspired than when you arrived.

🎧 In this episode of Daylilie Diaries, we sit down with Katie Vincent — Olympic gold medalist, trailblazer in sprint canoe, and all-around powerhouse.

From making history in Tokyo to smashing world records in Paris, Katie shares her unfiltered journey: the grit, the growth, and the gold. We love our humble, down-to-earth queen.

This episode goes beyond the podium. Katie opens up about leading forward to create a better future for the next generation of athletes, training with purpose, and finding peace in high-stakes moments. Whether you're a fan of water sports, a fellow athlete, or just someone who loves hearing from truly humble champions, this one’s for you.

💬 Expect laughs, goosebumps (Paris Gold & world record moment relived!), and banter on the behind-the-scenes moments you won’t find in a highlight reel.