Daylilie Diaries - Founders Series Ep.2 : from Finish Lines to Startups with Rob Fraser of Outway
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Daylilie Diaries - Founders Series Ep.2 : from Finish Lines to Startups with Rob Fraser of Outway
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About this listen
Welcome back to the Founder Series: From Idea to Impact, where we spotlight athlete-founders redefining performance—on and off the field.
Following our debut episode with Darcy, we’re excited to continue sharing the journeys behind the grit, the growth, and the big goals. In Episode 2, Jenny sits down with Rob Fraser, a 5x Team Canada cyclist turned founder of Outway, the high-performance sock company worn by elite athletes and everyday go-getters alike.
Rob opens up about how his love of cycling sparked an entrepreneurial journey rooted in purpose, values, and bold reinvention. From navigating a major rebrand to scaling a multimillion-dollar business, Rob shares raw lessons on resilience, identity after sport, and why socks might be the most underrated gear in your closet.
Whether you’re an athlete eyeing your next chapter or a founder chasing fulfillment, this conversation will hit home, one personal best at a time.