Episodes

  • Why Urgency Fails in Marketingv 2025

    Why Urgency Fails in Marketingv 2025
    Apr 29 2025
    Conversion strategies are evolving significantly, moving beyond traditional urgency tactics to embrace a more nuanced understanding of buyer psychology. While urgency based on scarcity and loss aversion was once highly effective, it is now frequently losing its power and can even backfire.

    Read the published article here: https://medium.com/p/68eb805c593b
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    17 mins
  • Breaking Into Product Marketing with Zero Experience

    Breaking Into Product Marketing with Zero Experience
    Feb 26 2025
    Ready to break into product marketing with zero experience? We dive deep into Adaobi Okonkwo's game-changing YouTube guide that showed us the way.

    We unpack what product marketing really means, bringing products to market and communicating their value proposition. From mastering positioning and messaging to nailing competitive analysis, we explore both the technical and soft skills you'll need to succeed.

    You can also watch the full YouTube video here: https://youtu.be/ibUV5LSTcBM?si=o2V4aoKXwu52U1yH
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    23 mins
  • Winning the African Market_ Positioning and Marketing

    Winning the African Market_ Positioning and Marketing
    Jan 25 2025
    Here we (https://www.youtube.com/watch?v=UMdXGjZjpqY) discuss strategies for succeeding in the Nigerian market, emphasizing the importance of understanding market structures, cultural nuances, and consumer behavior. Successful brands achieve a confluence of these three factors, using examples like MTN's telecom dominance and the challenges faced by brands like Lucozade Boost. He highlights the significance of adapting marketing approaches to local contexts, including language and cultural perceptions, and advocates for partnering with local agencies to gain valuable insights. The speaker emphasizes the necessity of moving beyond quantitative data to understand the deeper cultural drivers of consumer choices in Nigeria.

    Watch the full video here: https://www.youtube.com/watch?v=UMdXGjZjpqY

    #marketing #productmarketing #storytelling
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    12 mins
  • Discussing April Dunford's Book, Sales Pitch!

    Discussing April Dunford's Book, Sales Pitch!
    Jan 12 2025
    Analysing this book, it provides a structured framework for crafting compelling sales narratives. It emphasizes helping customers buy rather than simply selling, arguing that buyers are overwhelmed by choices.
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    14 mins
  • Solution-Based Product Marketing

    Solution-Based Product Marketing
    Jan 6 2025
    This episode discusses effective customer segmentation strategies for product marketing. We emphasizes understanding customer needs and behaviours to tailor marketing efforts, advocating for a "show, don't tell" approach that demonstrates knowledge of individual customer situations (e.g., electricity bill payment patterns).

    We share examples like targeted solar panel marketing based on location-specific energy needs to illustrate how creating solutions that directly address customer problems leads to more effective engagement.

    Ultimately, the core message centers on research-driven marketing that prioritizes customer needs and preferences over a generalized sales approach.
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    13 mins
  • Email Marketing Success_ 5 Essential Tips

    Email Marketing Success_ 5 Essential Tips
    Dec 28 2024
    This episode draws inspiration from the Hubspot YouTube video on email marketing strategies for beginners. It explains how to get people to open marketing emails and convert them to customers. Here we;

    Define the essence of email marketing

    Explain why knowing your subscribers is key to successful email marketing

    Offer five tips for success, illustrated with real-world examples

    To get FREE resources like the list of 394 Email Spam Trigger Words to Avoid and other email marketing guides check out the ORIGINAL YouTube video here: https://www.youtube.com/watch?v=94gHaHKmD4Q

    #marketing #emailmarketing #digitalmarketing
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    17 mins
  • 7 Marketing Secrets Nobody Tells You

    7 Marketing Secrets Nobody Tells You
    Dec 23 2024
    Are you frustrated with your marketing efforts? Feeling like you have been doing a lot but not seeing results? Join us as we breakdown Adam Erhart's powerful marketing secrets that can transform your approach.

    Watch the Original YouTube video by Adam Erhart here

    Cheers!
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    20 mins
  • How Copywriting Gurus Scam Newbies

    How Copywriting Gurus Scam Newbies
    Dec 17 2024
    Are copywriting “gurus” really helping you, or just taking your money? 🤔


    In this episode, we break down CopyThat’s deep dive into the tactics so-called gurus use to scam aspiring copywriters. From overpromising results to recycling the same “secrets,” you’ll learn how to spot red flags and save yourself from the hype.
    Listen in for an honest take on where to find real value and how to level up your skills without falling into their traps.


    🎧 Based on insights from CopyThat on YouTube
    🔗 Watch the original video here: https://www.youtube.com/watch?v=mVWcA793NJU
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    15 mins