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Winning the African Market_ Positioning and Marketing

Winning the African Market_ Positioning and Marketing

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 Here we (https://www.youtube.com/watch?v=UMdXGjZjpqY) discuss strategies for succeeding in the Nigerian market, emphasizing the importance of understanding market structures, cultural nuances, and consumer behavior. Successful brands achieve a confluence of these three factors, using examples like MTN's telecom dominance and the challenges faced by brands like Lucozade Boost. He highlights the significance of adapting marketing approaches to local contexts, including language and cultural perceptions, and advocates for partnering with local agencies to gain valuable insights. The speaker emphasizes the necessity of moving beyond quantitative data to understand the deeper cultural drivers of consumer choices in Nigeria.

Watch the full video here: https://www.youtube.com/watch?v=UMdXGjZjpqY

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