Solution-Based Product Marketing cover art

Solution-Based Product Marketing

Solution-Based Product Marketing

Listen for free

View show details

About this listen

 This episode discusses effective customer segmentation strategies for product marketing. We emphasizes understanding customer needs and behaviours to tailor marketing efforts, advocating for a "show, don't tell" approach that demonstrates knowledge of individual customer situations (e.g., electricity bill payment patterns).

We share examples like targeted solar panel marketing based on location-specific energy needs to illustrate how creating solutions that directly address customer problems leads to more effective engagement.

Ultimately, the core message centers on research-driven marketing that prioritizes customer needs and preferences over a generalized sales approach.

What listeners say about Solution-Based Product Marketing

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.