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Copywriters CliffsNotes

Copywriters CliffsNotes

By: Spilling the Tea
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 Welcome to Copywriters' CliffsNotes, the podcast that breaks down, simplifies, and distills the genius ideas from the world's top copywriters and marketers.
From mastering persuasive headlines to crafting emails that convert, we dive into the big lessons and small details, giving you actionable takeaways in every episode.

Whether you're new to copywriting or a seasoned pro, we’ll help you decode their strategies, frameworks, and philosophies so you can apply them to your own work.

Tune in for bite-sized insights and expert analyses. Perfect for anyone looking to sharpen their skills and stay inspired in the ever-evolving world of copy.Copyright Spilling the Tea Economics Social Sciences
Episodes
  • Why Urgency Fails in Marketingv 2025

    Why Urgency Fails in Marketingv 2025
    Apr 29 2025
    Conversion strategies are evolving significantly, moving beyond traditional urgency tactics to embrace a more nuanced understanding of buyer psychology. While urgency based on scarcity and loss aversion was once highly effective, it is now frequently losing its power and can even backfire.

    Read the published article here: https://medium.com/p/68eb805c593b
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    17 mins
  • Breaking Into Product Marketing with Zero Experience

    Breaking Into Product Marketing with Zero Experience
    Feb 26 2025
    Ready to break into product marketing with zero experience? We dive deep into Adaobi Okonkwo's game-changing YouTube guide that showed us the way.

    We unpack what product marketing really means, bringing products to market and communicating their value proposition. From mastering positioning and messaging to nailing competitive analysis, we explore both the technical and soft skills you'll need to succeed.

    You can also watch the full YouTube video here: https://youtu.be/ibUV5LSTcBM?si=o2V4aoKXwu52U1yH
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    23 mins
  • Winning the African Market_ Positioning and Marketing

    Winning the African Market_ Positioning and Marketing
    Jan 25 2025
    Here we (https://www.youtube.com/watch?v=UMdXGjZjpqY) discuss strategies for succeeding in the Nigerian market, emphasizing the importance of understanding market structures, cultural nuances, and consumer behavior. Successful brands achieve a confluence of these three factors, using examples like MTN's telecom dominance and the challenges faced by brands like Lucozade Boost. He highlights the significance of adapting marketing approaches to local contexts, including language and cultural perceptions, and advocates for partnering with local agencies to gain valuable insights. The speaker emphasizes the necessity of moving beyond quantitative data to understand the deeper cultural drivers of consumer choices in Nigeria.

    Watch the full video here: https://www.youtube.com/watch?v=UMdXGjZjpqY

    #marketing #productmarketing #storytelling
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    12 mins

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