Episodes

  • This Is Not the Fit, American Eagle

    This Is Not the Fit, American Eagle
    Aug 4 2025

    In this episode of CRITIQ'D, we break down what went wrong with the now-infamous American Eagle x Sydney Sweeney ad campaign.

    We’ll walk through American Eagle’s rise in the early 2000s, its pivot to body positivity and representation, and how this campaign missed the mark, badly. Plus: how competitors like Old Navy and Levi’s are capitalizing on AE’s flop, and what small marketers can learn from it all.
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    9 mins