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CRITIQ'D: Brand & Marketing Breakdown

CRITIQ'D: Brand & Marketing Breakdown

By: Tiffani Kaumeyer
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 Hosted by a designer and fellow marketer who’s seen too many logos that should’ve stayed in Canva drafts, CRITIQ'D dives into the wins, fails, and WTF moments from big brands, small businesses, and viral campaigns. Each episode unpacks what’s working, what’s not, and what you can learn, whether you’re building a brand, managing one, or just appreciate a well-executed rebrand when you see it. We’ll cover everything from billion-dollar marketing moves to mom-and-pop website mistakes. No buzzwords. No gatekeeping. Just real talk about what makes (or breaks) a brand.Tiffani Kaumeyer Economics Marketing Marketing & Sales
Episodes
  • This Is Not the Fit, American Eagle

    This Is Not the Fit, American Eagle
    Aug 4 2025

    In this episode of CRITIQ'D, we break down what went wrong with the now-infamous American Eagle x Sydney Sweeney ad campaign.

    We’ll walk through American Eagle’s rise in the early 2000s, its pivot to body positivity and representation, and how this campaign missed the mark, badly. Plus: how competitors like Old Navy and Levi’s are capitalizing on AE’s flop, and what small marketers can learn from it all.
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    9 mins
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