This Is Not the Fit, American Eagle
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This Is Not the Fit, American Eagle
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About this listen
In this episode of CRITIQ'D, we break down what went wrong with the now-infamous American Eagle x Sydney Sweeney ad campaign.
We’ll walk through American Eagle’s rise in the early 2000s, its pivot to body positivity and representation, and how this campaign missed the mark, badly. Plus: how competitors like Old Navy and Levi’s are capitalizing on AE’s flop, and what small marketers can learn from it all.
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