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Building To Scale

By: Jeff Chastain | Admentus Inc.
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  • Summary

  • Building and scaling an entrepreneurial business is not as easy as it might seem. In the early days, it was fun. Today, it feels more like a daily grind and a job than a business. You can see your dreams and your goals on the other side of the chasm, but the investment in attempting to build a bridge to reach them is just burning you out. Our mission is to help entrepreneurial business leaders find clarity in what is really holding them back in their business today and to guide them to build a more profitable, scalable, and ultimately saleable business. It is our belief that as a small business entrepreneur, you will never be able to achieve the life you want or the goals you have for either your business or yourself if you do not systematize your business. Each episode of the Building to Scale podcast brings actionable tactics and strategies to help you, the small business entrepreneur build a more profitable, scalable, and ultimately saleable business ... all while working less. For more information, find us at https://www.buildingtoscale.com and join the community at https://www.buildingtoscale.com/group/.
    Copyright 2023, Admentus Inc.
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Episodes
  • Business is Serious Stuff and Games are for Kids, Right?

    Business is Serious Stuff and Games are for Kids, Right?
    Oct 18 2021
    Did you check out the Dallas Cowboy’s game yesterday? Or, if you are not a Cowboy’s fan, imagine going to a game for your favorite sports team for a minute. You spent way too much money on your tickets, then walked into the stadium and sat down. But when you looked around, something was missing. They took the scoreboard out?!?!? Imagine sitting through the game without knowing the score and without knowing how much time was left. Kinda takes away from the game, right? But now, put yourself in the player’s position. What would it feel like if you were playing the game without knowing the score or the time? What if we took that one step further and you did not even know the rules – only the coach knew the rules and just gave you the little bit of information they thought you needed. Sounds rather ridiculous, right? Yet this is the way we run our businesses … In today’s episode, I talk about this idea of doing business as if you were playing a game. Check it out and let me know your thoughts! Then, if you have questions after listening to today’s episode, I invite you to join us in the Building to Scale community today. Jump over to https://www.BuildingToScale.com/group and request an invite to the community.
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    14 mins
  • Do You Have a Plan to Reach Your Goals for Your Business?

    Do You Have a Plan to Reach Your Goals for Your Business?
    Oct 4 2021

    When you go on a vacation (assuming you can remember the last one), are you the type that plans every last minute, or are you the type that just goes without a plan, and what happens happens?

    Thomas Edison had a great quote that went like this … “Vision without execution is just a hallucination.”

    For the last several weeks, we have been talking about strategy, and I absolutely believe that you must have a strategic plan even as a small business.

    At the same time, if you cannot execute that strategy, then it is not worth the paper (real or digital) that it is written on.

    In today’s episode, I break down the four stages of execution planning that I work with clients to build once they have their strategy laid out.

    Stealing a line from Goldilocks, it is not too hot and not too cold … or in this case, it has just the “right” level of detail to ensure that you and your team know what is ahead, yet not so rigid that you cannot adapt and evaluate new opportunities.

    Let’s talk about small business execution planning for a few minutes. Then, if you have questions after listening to today’s episode, I invite you to join us in the Building to Scale community today.

    Jump over to https://www.BuildingToScale.com/group and request an invite to the community.
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    16 mins
  • Are You the Boss of Your Brand?

    Are You the Boss of Your Brand?
    Sep 27 2021

    When you hear the term “brand,” what comes to mind?

    Probably the idea of a logo or a color scheme, right?

    In today’s episode, we bring in the “brand boss” with a much deeper approach to branding and the overall messaging strategy when it comes to your business.

    In her words, you should be focusing on the identity of your business – not just the logo – and making sure that you know what the identity of your business is and thus how to best communicate and connect with your audience.

    Join me in welcoming Rachel Jenks, the “Brand Boss” of The Brand Boss Studio, and the Brand Boss Podcast!

    If you have questions after listening to today’s episode, I invite you to join us in the Building to Scale community today.

    Jump over to https://www.BuildingToScale.com/group and request an invite to the community.

    Rachel Jenks is the Founder, Owner, and proclaimed “Brand Boss.”

    With more than 22 years of experience working in public communications, including 16+ years in graphic design, Rachel’s passion is empowering business owners to rock YOUR brand like a Boss.

    “I’m tired of seeing business owners and entrepreneurs taken advantage of ... or feeling pressured to keep up with every marketing trend out there ... rather than being true to who you are as a company and bringing real solutions to the people you serve. At the end of the day, there’s nothing more powerful. Trust comes before transactions. When you can create that kind of experience for people, you build an unstoppable brand.”

    Rachel’s off-the-beaten-path career journey has spanned multiple roles in various countries, four cities, and three states – including professional ballet, management, event production, business strategy, national and international public relations, graphic design, and marketing.

    She’s had the opportunity to work with organizations of all sizes and industries to amplify the power of their brands through brand strategy, brand experience consulting, brand development, brand content, brand packaging, UI/UX brand strategy, brand design, multi-media, advertising, marketing, live event production, e-learning, 3D animation, video, photography, and art direction.

    Rachel is also the host of The Brand Boss Show podcast and YouTube channel, an author, and an in-demand public speaker.

    When not strategizing powerful brand experiences and coaching business owners, Rachel can be found off on an adventure or savoring the moment with those she loves - including her Studio Managers, Podcat and Lady Podcat.

    The Brand Boss Studio - https://brandbossstudio.com/

    The Brand Boss Show - https://brandbossstudio.com/the-brand-boss-show/

    Facebook - https://www.facebook.com/thebrandbossstudio/

    LinkedIn - https://www.linkedin.com/in/thebrandboss/

    Instagram - https://www.instagram.com/thebrandbossstudio/

    YouTube - https://www.youtube.com/channel/UCvoWYjE3KJqJ9d8qGrsibRA
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    35 mins
Leadership Management Economics
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