76% of consumers wish their favorite brand had a community. 77% would use an online community to purchase products directly.

So why, in 2024, do some brands continue to ignore the community opportunity?

In the Social Commerce era, brands must tap into the transformative potential of community like never before. Leveraging its power to forge authentic connections, drive sales, and redefine the customer experience.

For today’s episode of Building Brand Advocacy, Verity is joined by Lisa Galt (Lead Brand Advocacy Strategist @ Duel, ex-GM @ LuluLemon). Legend in Brand Advocacy spaces, Lisa shares the expertise gained from nearly a decade shaping brand communities and advising global names on their Advocacy strategies.

Tune in for Lisa’s tactical insights into…

1. LuluLemon's Community Legacy: Learn how Lululemon cultivated a thriving brand community, factored around three core strategies that propelled its growth. From living and breathing their brand values, to embracing a culture of feedback; every brand could learn from them.
2. Navigating Social Commerce & Advocacy Trends in 2024: With staggering stats like 32 BILLION Google searches had ‘Reddit’ added to their terms in 2023, it's clear consumers are seeking advice from real people. Explore emerging trends and best practices, to learn how the brands of the moment are leveraging community – Abercrombie & Fitch, Charlotte Tilbury, GANNI, Wild, Damson Madder, and more included. From amplifying community engagement to harnessing the power of micro influencers, Lisa shares the exact tactics that will help your brand move the needle.
3. Challenges & Success Stories: Learn the two most common obstacles brands face in driving Advocacy, and discover how they can effectively overcome these to achieve their goals. From Mint Velvet's innovative use of user-generated content to REFY's commitment to community-driven product development, prepare to be inspired by the brands making waves.

Expect anecdotes, practical advice, and plenty of actionable strategies.

This episode promises to be a game-changer for brands looking to cultivate authentic community, and drive sustainable growth in today's competitive market.

Rate & review Building Brand Advocacy:

• Apple Podcasts

• Spotify

Connect with Lisa:

• Lisa’s Linkedin

Tune into previous episodes:

• How Abercrombie & Fitch and LK Bennett Strategize, Engage & Monetize their Brand Communities

• REFY, ELEMIS & The Beauty Power Players: A Tactical Guide to Beauty Marketing in 2024

Apply for your space at the Social Commerce Summit: New York on May 8th!

Use the code PODCAST100 to apply for free here:

https://www.duel.tech/socialcommercenewyork2024

Growth. The one thing every brand wants. The one thing most brands get wrong.

For this episode of the podcast, Paul sits down in conversation with Matt Lerner (Growth Specialist and Founder @ SYSTM) to uncover the secret sauce to massive brand growth.

With a unique approach rooted in deep customer insights, fast iteration, and quantitative analysis, Matt shares tactical advice for driving true brand success through growth marketing.

Delve into this dynamic world as Matt discusses:

• Uncovering Growth Levers: Matt shares insightful stories and strategies, including finding PayPal’s growth levers, and emphasizes the importance of understanding your business – inside and out – to find your own.

• Matt’s ‘Growth Model’: Explore Matt’s Growth Model, which focuses on finding and unblocking bottlenecks to surprise and delight customers, turning them into Advocates.

• Agile Marketing: Explore Matt’s approach to in-the-moment marketing plans, and gain valuable strategies for fast iteration and continuous improvement.

• Collaborative Leadership: Discover the importance of this in driving organizational success, and learn how to empower your team to achieve remarkable results.

Listen to gain insights into top-tier growth, marketing, and Advocacy strategies. Use them to help your brand grow.

Rate & review Building Brand Advocacy:

• Apple Podcasts

• Spotify

Connect with Matt:

• Matt’s LinkedIn

• SYSTM’s Website
  

What does it take to energize a thriving community of superfans, in today’s Social Commerce era?

Community-building gurus Katie Adams (Senior Marketing Director EMEA @ Abercrombie & Fitch), Sian Pilkington (Senior Marketing Manager @ Mint Velvet), Grace Andrews (Marketing Director for Steven Bartlett & The Diary Of A CEO), Angelic Vendette (Founder @ Ave Advisory, ex-Alo Yoga, ex-Sephora), and Daisy Morris (Founder @ The Selfhood) know.

In this ‘Advocacy 101’ episode, you’re invited to dive back into Building Brand Advocacy’s best advice on the world of community. A compilation of insightful conversations and tactical advice from past episodes, the experts share exact strategies that have worked for nourishing their world-renowned brand communities.

Follow the timestamps to hear from…

1:32

– Katie @ Abercrombie & Fitch

On how full-funnel marketing remains pivotal for fostering community, why evolving alongside your brand fans is key, and her direct engagement strategies for building meaningful connections.

3:46

– Daisy Morris @ The Selfhood

On the nuanced distinction between an audience and a community, building for the Advocates who love you, and why it all comes down to speaking to your community to foster loyalty.

11:32

– Angelic @ Ave Advisory (ex-Alo Yoga, ex-Sephora)

On harnessing the power of word-of-mouth, spotting strategic community investment opportunities, and how to attribute success back to your community building efforts; despite its notorious difficulty.

15:01

– Sian @ Mint Velvet

On combating dark social by leveraging community engagement, how to authentically participate in relevant conversations outside of your brand, and why cultivating a sense of belonging is the ultimate lever for connection.

16:03

– Grace @ The Diary Of A CEO

On adding immediate values to the community you’re cultivating, resisting the urge to chase every trend, and tried-and-tested strategies for Advocate retention.

Tune in. Take your community strategy to the next level.

Rate & review Building Brand Advocacy:

• Apple Podcasts

• Spotify

Connect with the experts:

• Katie’s LinkedIn

• Sian’s LinkedIn

• Grace’s LinkedIn

• Angelic’s LinkedIn

• Daisy’s LinkedIn