What does it take to energize a thriving community of superfans, in today’s Social Commerce era?

Community-building gurus Katie Adams (Senior Marketing Director EMEA @ Abercrombie & Fitch), Sian Pilkington (Senior Marketing Manager @ Mint Velvet), Grace Andrews (Marketing Director for Steven Bartlett & The Diary Of A CEO), Angelic Vendette (Founder @ Ave Advisory, ex-Alo Yoga, ex-Sephora), and Daisy Morris (Founder @ The Selfhood) know.

In this ‘Advocacy 101’ episode, you’re invited to dive back into Building Brand Advocacy’s best advice on the world of community. A compilation of insightful conversations and tactical advice from past episodes, the experts share exact strategies that have worked for nourishing their world-renowned brand communities.

Follow the timestamps to hear from…

1:32

– Katie @ Abercrombie & Fitch

On how full-funnel marketing remains pivotal for fostering community, why evolving alongside your brand fans is key, and her direct engagement strategies for building meaningful connections.

3:46

– Daisy Morris @ The Selfhood

On the nuanced distinction between an audience and a community, building for the Advocates who love you, and why it all comes down to speaking to your community to foster loyalty.

11:32

– Angelic @ Ave Advisory (ex-Alo Yoga, ex-Sephora)

On harnessing the power of word-of-mouth, spotting strategic community investment opportunities, and how to attribute success back to your community building efforts; despite its notorious difficulty.

15:01

– Sian @ Mint Velvet

On combating dark social by leveraging community engagement, how to authentically participate in relevant conversations outside of your brand, and why cultivating a sense of belonging is the ultimate lever for connection.

16:03

– Grace @ The Diary Of A CEO

On adding immediate values to the community you’re cultivating, resisting the urge to chase every trend, and tried-and-tested strategies for Advocate retention.

Tune in. Take your community strategy to the next level.

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Connect with the experts:

• Katie’s LinkedIn

• Sian’s LinkedIn

• Grace’s LinkedIn

• Angelic’s LinkedIn

• Daisy’s LinkedIn