What if working less was the secret to growing more?

In this inspiring and unconventional episode, Salena Knight sits down with business coach Jenna Harrison to explore how redefining success, rewiring your nervous system, and letting go of guilt can radically transform how you work, lead, and live.

From building a real estate empire and working in fashion to burning out and finding clarity on a nudist beach in Spain (yes, really!), Jenna shares the pivotal mindset shifts that helped her step into a 3-day workweek — without sacrificing growth or impact.

You’ll learn:

• Why hustle culture is keeping you stuck (and how to break free)

• The 3 pillars you must audit to create time and revenue freedom

• How nervous system patterns sabotage productivity — and what to do instead

• Why feeling powerful comes from support, not doing it all

• Jenna’s “Thought Cleanse” technique to detox limiting beliefs

If you’re tired of being busy but not fulfilled, this conversation will challenge everything you thought you knew about productivity — and give you the tools to build a business that works for you.

🎧 Tune in now — your freedom starts here.

📥 Get Jenna’s free Thought Cleanse: https://www.theuncommonway.com/thought-cleanse
🎙 More episodes: www.salenaknight.com/podcast

What if you could treat your physical store like your website—tracking what works, what doesn’t, and where the money’s really being made?

In this episode, Salena is joined by Simon Molnar, founder of Flagship, a tech startup that's helping retailers bring the power of ecommerce-style data into their bricks-and-mortar locations. From his early days selling Pandora charms on eBay to building one of the most innovative tools in retail merchandising, Simon shares how Flagship is helping brands analyze floor plans, window displays, and product placements like never before.

You’ll discover how retailers are "money mapping" their stores daily, why every mannequin and shelf should be treated as an ad unit, and how Flagship’s data is helping drive serious in-store results. Whether you run a single boutique or manage a multi-location chain, this episode is your blueprint for turning space into sales.

Three times in one week, I tried to buy something and never completed the purchase—pants, accommodation, and those perfect green trousers. Each time, friction killed the sale.

These are micro moments: split-second instances when customers grab their phones ready to buy immediately. With mobile commerce accounting for 60% of sales, optimizing for these moments is crucial.

You'll Learn:

• What micro moments are and why they matter
• How to optimize for mobile-first, friction-free purchasing
• Checkout strategies that convert 77% cart abandoners
• Why one-tap payments boost conversion by 30%

Stop losing high-intent sales to friction. Learn to capture customers when they're ready to buy with credit card in hand.

Sal

What do you get when you mix creativity, hustle, and a bit of chaos? A viral product brand that lands on Nordstrom’s shelves—twice.

In this episode, I sit down with Alisha Athreya, the powerhouse founder behind KURVWEAR. and Don’t Eat My Candle, two product-based businesses that have achieved what most brand owners dream of: retail placement in stores like Nordstrom, Woolworths, Priceline, and The Iconic.

But here’s the kicker—Alisha did it all without outside funding, without a PR agency, and while still in university. From learning to sew on her mom’s broken machine, to sending a single shoe in a box to a Nordstrom buyer, this episode is a masterclass in resourcefulness, resilience, and relationship-building.

If you’ve ever wondered what it really takes to get into big box stores—or if you just need a reminder that bold moves build big brands—this episode is for you.

Sal

When my house insurance doubled, I realized most retailers are stuck in transaction tunnel vision—treating customers like one-night stands instead of building lifetime relationships.

This episode breaks down the Customer Lifetime Value formula that separates genius marketers from those throwing money at the wall. Discover why a $30 customer can be worth $1,380 over time, and learn three strategies to increase CLV immediately.

You'll Learn:

• The simple CLV formula (no PhD required)
• Why understanding CLV transforms your marketing spend
• How to identify your most valuable customer segments
• Three concrete strategies to boost lifetime value

Stop chasing quick wins and start building profitable long-term relationships. When you know each customer's true worth, you can invest like a genius while competitors can't compete.

What does scaling past 8 figures really allow you to achieve? I thought my answer was too silly to share at first - maybe I could finally shop without obsessively checking price tags. But our purchasing psychology runs deeper than we think, and that's exactly what makes these sales strategies so powerful.

In this episode, I'm breaking down three game-changing techniques that most independent retailers aren't using, but should be.

What You'll Learn:

• The exact psychology behind why these strategies work
• Real-world implementation examples for both online and offline stores
• Technical setup tips and recommended tools
• How to test and track results effectively

Action Step: Pick one strategy and test it in the next two weeks. DM me your results - I read every message!

Sal

Halfway through 2025, I woke up facing a massive decision that would change everything. An opportunity I'd been thinking about for five years suddenly became viable - but it meant scrapping our entire plan for the rest of the year.

In this episode, I'm sharing the exact 4-step half-yearly reset framework I used to navigate this crossroads. You'll learn how to identify what's truly working in your business (versus what you think is working), conduct a brutal audit of what's draining your resources, and make strategic pivot decisions with CEO-level confidence.

This isn't about chasing the next shiny object - it's about making calculated moves that amplify your existing success. Perfect for established business owners who need clarity on whether to stay the course or make a bold change.

What you'll discover:
• The "great ideas board" system that prevents costly distractions
• How to audit what's working vs. what's draining you
• The refocusing technique that cuts through decision paralysis
• When to pivot your business plan mid-year (and when not to)

Ready to stop second-guessing and start making moves that matter?

-Sal

Ever had that fantasy where your business suddenly blows up online and everything changes overnight?

In this episode, I sit down with Lisa Sjöblom—a digital growth strategist and operations expert—to unpack the real story of what happens when your business goes viral. Together, we talk about the traffic surge, the customer service avalanche, the unexpected pressure on operations… and the surprising truth that more eyeballs don’t always mean more sales.

Lisa brings her no-fluff take on digital scaling, and I share what I learned from my own viral moment—the good, the chaotic, and what I’d do differently next time.

If you’re building an ecommerce or retail brand, and dreaming of your “big break,” this is your reality check. Because visibility without preparation can cost you more than you think.

💬 We talk about:

• What actually breaks when your content takes off

• How to prepare your backend before growth hits

• The hidden costs of virality

• Building a business that’s built to last—not just built to go viral

Let’s get into it.

—Sal