Tired of spinning your wheels trying to grow your retail or e-commerce business? You’re in the right place.

Welcome to Bringing Business to Retail, the show where I, Salena Knight—retail strategist, speaker, and former multi-store owner—share real, unfiltered strategies to help you scale with clarity, confidence, and cash flow.

Each week, you'll get:

• Behind-the-scenes lessons from my own 7-figure business journey

• No-fluff strategies to boost sales, build high-performing teams, and streamline operations

• Candid conversations about the real challenges of leadership and growth

• Interviews with industry experts, retail rebels, and powerhouse entrepreneurs who’ve been there and done that

Whether you’re managing a bricks-and-mortar store, building an online brand, or juggling both, this podcast is your go-to guide for turning hustle into healthy, sustainable business growth.

Because retail doesn’t have to be so hard when you’ve got the right plan (and the right people in your corner).

It’s time to stop playing small and start scaling smart.

Let’s do this.

— Sal

I watched a wealthy man hand his trash to a hotel staff member and tip him for it.
That moment changed everything about how I think about business.

In this episode, I’m sharing the mindset shift that helped me (and my clients) stop selling to price-sensitive shoppers and start attracting high-value customers who expect to pay more.

I’ll walk you through why the mid-market is risky territory, how the rich make buying decisions, and the three steps you can take this week to start repositioning your brand for premium success.

If you’re done competing on price and ready to be the go-to for customers who value what you offerthis one’s for you.

I didn’t start my business to answer customer emails at midnight or manually post to social media—and I’m guessing you didn’t either. But somehow, those “little tasks” have taken over your calendar, your energy, and your vision.

In this episode, I’m talking about what it really takes to step out of the day-to-day and into the role of CEO. I’ll share how to figure out what’s draining your time, how to delegate or automate smarter (yes, even with AI!), and how to build systems that support real, scalable growth.

This isn’t about working harder—it’s about working smarter, leading better, and letting go of the things that are keeping you stuck.

Let’s reclaim your time and get you back to being the visionary your business needs.

— Sal

🔗 Learn more & access the resources: https://salenaknight.com/podcast-2/

Join the accelerator Now: https://scale.theretailacademy.net/sysa

When it comes to promotions, there’s one word that can either make you cringe... or cash in: FOMO.
In this episode, I’m sharing why FOMO isn’t a dirty word — it’s actually your secret weapon for getting customers off the fence and into action, without sounding pushy, salesy, or desperate.

I’m telling you a story about one of the worst marketing decisions I ever made (spoiler: it involved a dusty TV screen and a golf club), and what it taught me about creating real urgency the right way.
We’re diving deep into how to use urgency and scarcity ethically — with tips you can actually apply today, like:

• How to create momentum even if your numbers are small
  
  

• Why your first and last day emails matter more than anything else
  
  

• How to leverage SMS and real-time tools to boost last-minute sales
  
  

• Plus, how one of my accelerator members turned a personal birthday into a brilliant, heart-driven campaign (that her customers loved!)
  
  

If you’ve ever struggled with feeling “icky” about selling, or worried you were being annoying by sending that extra email…

This episode is for you.

Let’s reframe FOMO — from pushy to powerful — together.

See you inside,

Sal

In this episode, I’m getting real about the different types of support you think you need—and the ones that actually move the needle.

I’ve invested over $45,000 (plus multiple trips to the U.S.) to be part of a mastermind that’s been absolutely game-changing for my business. But it wasn’t always like that. I’ve worked with coaches, joined programs that didn’t deliver, and realized—sometimes too late—that I was asking the wrong people for the wrong kind of help.

So today, I’m breaking down:

• The real difference between a coach, mentor, strategist, and mastermind

• When each one is the right fit for your stage of business

• How to avoid feeling overwhelmed, underwhelmed, or out of pocket

• The questions you should ask before you invest

If you’ve ever felt stuck, unsupported, or unsure about your next move—this episode is your roadmap to clarity.

Tune in to learn how to align the support you choose with the results you actually want.

I’m embarrassed to admit this… but I once spent nearly $100k on a business coach who didn’t actually help me grow.

Not because he was bad—but because I hired the wrong kind of help for where I was at in my business journey.

In this episode, I’m pulling back the curtain and sharing the real, unfiltered story of the investments I’ve made over the years—some that paid off massively, and others that felt like throwing money into the void. From joining masterminds and hiring strategists to making costly mistakes, I’ll walk you through exactly what kind of support helped me at different stages—from startup mode to multi-million dollar growth.

If you’re wondering:

• “Should I hire a coach or join a program?”

• “Is this the right investment for my business?”

• “Why am I still stuck, even after spending so much money?”

This episode will help you get clear.

Because the truth is—it’s not just about investing in your growth. It’s about knowing what to invest in based on where you’re at and where you want to go.

Let’s talk strategy, missteps, and the lessons I wish someone had told me earlier.

If you’ve ever found yourself thinking, “I just need more customers to grow my business” — this episode is for you.

The truth is, chasing new customers isn’t always the answer. In fact, it can drain your time, money, and energy faster than you think. Today, I’m unpacking exactly how you can increase your revenue without spending more on ads or hustling to attract fresh faces.

We’re diving deep into:

- How to plug the hidden leaks in your sales funnel
- Small, powerful tweaks that instantly boost your conversion rates
- Why your checkout process might be costing you sales (and how to fix it)
- The silent impact of your average order value
- How to attract customers who actually value what you sell

This is the episode where we stop obsessing over vanity metrics and start focusing on what really moves the needle in your business.

Plus, I’m sharing a free resource to help you calculate exactly where you can increase your profits today!

🎧 Hit play and let’s get into it.

Until next time,
Sal

What if one overheard sentence could change the entire trajectory of your business?

In this powerful episode of Bringing Business to Retail, we share the moment everything shifted—not during a strategy session or a big launch, but in a quiet, unexpected instant.

We dive into:

• How a single sentence triggered a total business rethink

• Why being "booked out" isn’t always the dream

• The connection between burnout and pricing strategy

• How to rebuild a business that aligns with your values and lifestyle

If you’ve ever felt like you’re running on empty or building a business that doesn’t quite feel like yours anymore, this episode is your sign to pause, listen, and pivot.

🎧 Tune in now and start bringing your business back into alignment.