Alisha Built Two Viral Brands From Scratch—Here’s How
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Alisha Built Two Viral Brands From Scratch—Here’s How
-
Narrated by:
-
By:
About this listen
What do you get when you mix creativity, hustle, and a bit of chaos? A viral product brand that lands on Nordstrom’s shelves—twice.
In this episode, I sit down with Alisha Athreya, the powerhouse founder behind KURVWEAR. and Don’t Eat My Candle, two product-based businesses that have achieved what most brand owners dream of: retail placement in stores like Nordstrom, Woolworths, Priceline, and The Iconic.
But here’s the kicker—Alisha did it all without outside funding, without a PR agency, and while still in university. From learning to sew on her mom’s broken machine, to sending a single shoe in a box to a Nordstrom buyer, this episode is a masterclass in resourcefulness, resilience, and relationship-building.
If you’ve ever wondered what it really takes to get into big box stores—or if you just need a reminder that bold moves build big brands—this episode is for you.
Sal