Join host Torund Bryhn for a revealing conversation with marketing expert Maggie Paterson, founder of B.S. Free Business, in this episode of Becoming Famous for What You Do. Explore the complex landscape of online marketing through the lens of ethics and authenticity. Maggie sheds light on how certain high-profile marketers, dubbed 'celebrity entrepreneurs', use enticing yet misleading tactics to draw in followers.

In this episode, you'll discover:

• The Concept of 'Celebrity Entrepreneur': How it’s defined and why it's problematic in today's digital marketing environment.
• Manipulative Marketing Tactics: An exploration of common strategies used that lead to the 'sunk cost fallacy,' where more and more investment does not lead to promised returns.
• Navigating Online Business: Tips for recognizing manipulative tactics and making informed choices to avoid financial and emotional pitfalls.
• Building Ethical Business Practices: Strategies for creating a business that truly serves customers and stands out for the right reasons.
• Empowerment Through Education: Maggie emphasizes the importance of critical thinking and maintaining a customer-centric approach.

Tune in to equip yourself with knowledge and strategies that challenge the norm and empower you to make responsible, informed decisions in your entrepreneurial journey.

Hosted on Acast. See acast.com/privacy for more information.

The introduction of ChatGPT at the end of 2022 left us all stunned and immediately rocketed hundreds of crazy ideas about how AI would take over the world sooner rather than later. Although that dystopic scenario is far from becoming real, AI already changed how many things are done, and everything indicates it'll keep doing it.

In this episode, I'm really excited to welcome Marc Cloosterman back to the show. The Founder and CEO of VIM Group, Member of the Board of Trustees at Page Society, and Partner at Team Farmer join us to share his thoughts on the impact AI, ChatGPT, and "the whole zoo of AI applications" will have on branding, social media and even freedom of speech.

Throughout this episode, you'll hear Marc's unique perspective on how AI will transform how people consume information, its impact on Communications, and how it'll raise several discussions around trust and authenticity online.

In addition, Marc shares a couple of predictions of where he sees branding heading, how AI will affect the geopolitical scenario and much more.

Tune into episode 17 of Become Famous For What You Do, and glance at what AI makes the future of Branding and Marketing looks like.

In This Episode, You Will Learn:

• Why are AI and ChatGPT different from Clubhouse or the Metaverse (2:10)
• The scariness around AI (5:00)
• How will AI affect the economy (8:10)
• Marc shares his thoughts on AI and freedom of speech (13:20)
• How will creators be affected by AI (17:30)
• The dangers of AI becoming more and more human (25:50)
• The importance of AI-detection software (29:10)
• Marc gives his predictions for what we can expect from AI in the next year (33:30)

Connect with Marc:

• LinkedIn
• Twitter

Let's Connect!

• LinkedIn
• Torund's linktr.ee
• Twitter
• Instagram

Hosted on Acast. See acast.com/privacy for more information.

Although COVID is not entirely erased from our lives, thinking of the times when being in lockdown was the norm feels like it happened decades ago and not just one year and a half.

What are the changes the pandemic brought that stuck with companies and disrupted how we see branding and how branding sees the world?

In this episode, a re-release from my previous show, Moving Beyond Your Tribe, we revisit my conversation with Marc Cloosterman, Founder and CEO of VIM Group, Co-chair of the Page working group on Corporate Brand, country chair of Page in Germany and The Netherlands, and ambassador of the working group on Brand Leadership of the European Association of Communication Directors. Marc is also an accomplished speaker and blogger, and the author of "Future Proof Your Brand."

Today's episode is a fascinating opportunity to see and compare what we thought the post-pandemic branding world would look like and how it actually looks. Marc shared his thoughts on how he imagined consumers would react and adjust to the new ways of consuming and interacting with brands, the future of the real estate industry, and inbound marketing's growth.

In addition, we talk about new platforms being forced to adapt to the imminent interface changes, the massive opportunity for brands to create next-level customer experience, and so much more.

Tune into episode 16 of Become Famous For What You Do, and glance at what we thought the world would look like in 2022, back in the middle of the pandemic.

In This Episode, You Will Learn:

• Turning into more virtual connections reduced the distance between people for international companies (8:10)
• The increase in digitalization and how it will propel companies' growth (14:40)
• The pandemic forced an upgrade in quality assurance (20:00)
• A relatively new position is increasing its relevance, the Chief Digital Officer (25:10)
• Pros and Cons of Clubhouse and why it had such a success (28:20)
• The dissimilarities between how different generations consume information (33:40)
• Who will be the communicators in the post-pandemic world (41:10)

Resources:

• VIM Group website
• Book: Marc Cloosterman - Future Proof Your Brand: Data-Driven Insights to Implement, Manage, and Optimise Your Brand Performance

Connect with Marc:

• LinkedIn
• Twitter

Let's Connect!

• LinkedIn
• Torund's linktr.ee
• Twitter
• Instagram

Hosted on Acast. See acast.com/privacy for more information.