How Right Were We About Branding In The Post-Pandemic World with Marc Cloosterman
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How Right Were We About Branding In The Post-Pandemic World with Marc Cloosterman
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About this listen
Although COVID is not entirely erased from our lives, thinking of the times when being in lockdown was the norm feels like it happened decades ago and not just one year and a half.
What are the changes the pandemic brought that stuck with companies and disrupted how we see branding and how branding sees the world?
In this episode, a re-release from my previous show, Moving Beyond Your Tribe, we revisit my conversation with Marc Cloosterman, Founder and CEO of VIM Group, Co-chair of the Page working group on Corporate Brand, country chair of Page in Germany and The Netherlands, and ambassador of the working group on Brand Leadership of the European Association of Communication Directors. Marc is also an accomplished speaker and blogger, and the author of "Future Proof Your Brand."
Today's episode is a fascinating opportunity to see and compare what we thought the post-pandemic branding world would look like and how it actually looks. Marc shared his thoughts on how he imagined consumers would react and adjust to the new ways of consuming and interacting with brands, the future of the real estate industry, and inbound marketing's growth.
In addition, we talk about new platforms being forced to adapt to the imminent interface changes, the massive opportunity for brands to create next-level customer experience, and so much more.
Tune into episode 16 of Become Famous For What You Do, and glance at what we thought the world would look like in 2022, back in the middle of the pandemic.
In This Episode, You Will Learn:
- Turning into more virtual connections reduced the distance between people for international companies (8:10)
- The increase in digitalization and how it will propel companies' growth (14:40)
- The pandemic forced an upgrade in quality assurance (20:00)
- A relatively new position is increasing its relevance, the Chief Digital Officer (25:10)
- Pros and Cons of Clubhouse and why it had such a success (28:20)
- The dissimilarities between how different generations consume information (33:40)
- Who will be the communicators in the post-pandemic world (41:10)
Resources:
- VIM Group website
- Book: Marc Cloosterman - Future Proof Your Brand: Data-Driven Insights to Implement, Manage, and Optimise Your Brand Performance
Connect with Marc:
Let's Connect!
- Torund's linktr.ee
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