Join host Torund Bryhn for a revealing conversation with marketing expert Maggie Paterson, founder of B.S. Free Business, in this episode of Becoming Famous for What You Do. Explore the complex landscape of online marketing through the lens of ethics and authenticity. Maggie sheds light on how certain high-profile marketers, dubbed 'celebrity entrepreneurs', use enticing yet misleading tactics to draw in followers.

In this episode, you'll discover:

• The Concept of 'Celebrity Entrepreneur': How it’s defined and why it's problematic in today's digital marketing environment.
• Manipulative Marketing Tactics: An exploration of common strategies used that lead to the 'sunk cost fallacy,' where more and more investment does not lead to promised returns.
• Navigating Online Business: Tips for recognizing manipulative tactics and making informed choices to avoid financial and emotional pitfalls.
• Building Ethical Business Practices: Strategies for creating a business that truly serves customers and stands out for the right reasons.
• Empowerment Through Education: Maggie emphasizes the importance of critical thinking and maintaining a customer-centric approach.

Tune in to equip yourself with knowledge and strategies that challenge the norm and empower you to make responsible, informed decisions in your entrepreneurial journey.

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