• All the tech no marketers or process | E52 with Jade Faulconbridge

  • May 16 2024
  • Length: 27 mins
  • Podcast
All the tech no marketers or process | E52 with Jade Faulconbridge cover art

All the tech no marketers or process | E52 with Jade Faulconbridge

Listen for free

View show details

  • Summary

  • Send us a Text Message.

    Emma, Ruta, and guest Jade Faulconbridge (Founder of Attributed Marketing) discuss the importance of marketing tech stack and marketing operations. They highlight the need for a holistic approach to marketing technology, including data, technology, processes, and people. They also discuss the challenges of disconnected tech solutions and the importance of marketing and sales alignment. Jade shares her insights on how to prioritise and improve marketing operations within a business.

    Takeaways

    - Marketing tech stack and marketing operations are crucial for effective and efficient marketing.
    - A holistic approach is needed, including data, technology, processes, and people.
    Integrating all systems and data provides a single customer view and valuable insights.
    - Disconnected tech solutions and lack of marketing and sales alignment can hinder success.
    - Prioritising and improving marketing operations requires understanding the current state, identifying gaps, and creating a roadmap for improvement.

    Join the community for free!

    Sponsors:

    No more 'shit marketing leads' with Leadfeeder!
    Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!
    Show More Show Less
Marketing Economics
Show More Show Less

What listeners say about All the tech no marketers or process | E52 with Jade Faulconbridge

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.