Why do tiny marketing budgets come with sky-high expectations? 💸 In this episode, we’re joined by Lucy Blenkinsopp, marketing lead at Version 1, to talk about how to do more with less—without burning out or BS-ing the board. From choosing fewer, higher-ROI channels to proving marginal gains and building a real case for budget, we get practical about what actually moves the needle when cash is tight.

We get into:
✅ Fewer channels, done better: double down on what works and drop the FOMO
✅ Test–learn–report: micro-pilots, clear hypotheses, and sharing results every quarter
✅ Create 25%, distribute 75%: repurpose relentlessly and let AI speed production
✅ CRM hygiene: turn it every 12 weeks, go “intent fishing,” revive stalled opps
✅ Measure marginal ROI: track incremental wins instead of waiting on full-cycle proof
✅ Budget storytelling: pipeline-to-spend ratios, define your attribution terms, post-it metrics
✅ CFO as ally: model scenarios together and set expectations early (not in Q4)
✅ Sales x Marketing: capture anecdotes from the field to complete the data picture
✅ Spoof-video sanity check: memorable ≠ relevant—know your ICP and the line

If you’re being asked to deliver a miracle on a shoestring—or to “just get more pipeline” with lunch money—this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Why do leaders still want to “be on LinkedIn”… even when the content makes buyers cringe? 🤳 In this episode, we’re joined by Brad Zomick—executive content coach and host of LinkedIn Famous—to get real about getting senior leaders to create content that actually helps the business (and doesn’t read like buzzword soup). We dig into when a CEO should be the face, what they should post, and how to build an idea flywheel that never runs dry.

We get into:
✅ Should every exec post? How to decide (audience fit, proximity to customers, time, POV).

✅Content that works: start with audience pain, not product; find content–market fit; avoid the “jargon casserole.”

✅Pillars × funnel: top- and mid-funnel stories 80% of the time; when to dip into BOFU.

✅The podcast play: easier than talking-head videos, produces endless clips, and doubles as elite product-marketing research.

✅Idea pipeline: sales FAQs, customer calls, events, team-sourced prompts—and why thoughtful commenting now has real reach.

✅Coaching execs: make it easy, measure in quarters (not days), encourage smart risks, and help them find the fun so it sticks.

✅Gossip corner: AI makes us “bionic marketers”… and why that can help or hurt depending on how leaders use it.

If your exec wants to “get LinkedIn famous” by next week, play them this—and build something that actually moves pipeline, product, and trust.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Why do the same marketing headaches keep coming back every year? 🤯 Three years in, 100 episodes later, and we’re still hearing “can you make it go viral?” like it’s a brief.

In this special 100th-episode live show, Ruta and Emma look back at the biggest themes from Blame It On Marketing so far—and the stubborn problems that refuse to die. From CROs who are just Head of Sales with a shinier title, to “pipeline” being treated like a strategy, to AI hype outrunning reality, we get honest about what needs to change (and what marketers can actually do).

We get into:
✅ “Make it go viral” and other immortal bad briefs (plus what to ask instead)
✅ CRO ≠ Head of Sales: what a real revenue leader should own (product, CS, renewals)
✅ Pipeline isn’t a strategy: start with business strategy → marketing strategy → goals
✅ Firefighting culture: why constant “sprints” without breathers burns everyone out
✅ Video obsession & personal-brand pressure: formats ≠ strategy, receipts > vibes
✅ Sales & marketing alignment: the forever battle (and the only fixes that stick)
✅ AI reality check: you’re not late, you don’t need “vibe coding,” and it’s AI-in-workflow, not human as an afterthought
✅ How to push back internally without sounding like a jerk (or losing your budget)

If you’ve ever wanted to hand your CEO a five-year plan when they ask for “viral,” this one’s for you. And if you’ve been here since episode 1—thank you for sticking with us. 💛