Why does every second LinkedIn post promise an “AI system” that will fix your marketing overnight? 🤖✨ If you’ve been told to “just automate everything,” this episode is your antidote.

In this episode, we’re joined by Fiona Sherwood (fractional CMO & AI marketing trainer) and Joanna Edwards (events leader behind a GenAI-for-marketers summit) to get practical about what an AI strategy actually is—and why tools come last, not first.

We get into:
✅ Why “automate everything” isn’t a strategy (and where automation does belong)
✅ Using real customer insight (CRM + sales-call transcripts) to fuel content that isn’t beige
✅ Guardrails that matter: GDPR, FCA/regulated industries, brand voice, approvals, and culture
✅ Tooling sanity: start small, personalize your stack (Copilot, GPT, etc.), and budget for training
✅ How marketers can lead company-wide AI standards—without shaming or “AI-washing”
✅ Measuring what matters, spotting hype, and setting expectations with the C-suite

If you’re tired of guru threads and beige outputs—and you want an AI plan tied to revenue, compliance, and actual customer problems—this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Why do so many great marketing plans get kneecapped by…ego? 🤯 You know the drill: a founder who “already knows” the playbook, a swoop-and-poop exec, or a client who hires you for your expertise—then ignores it.

In this episode, we’re joined by marketing strategist and consultant Rissy La Touche (Dimple Studio; ex-Square) to unpack how ego shows up at the top, how to spot it early, and how to navigate it without losing your mind—or your results.

We get into:
✅ Red flags on discovery calls (no questions, prescriptive “do this,” trash-talking their team, refusing audits/strategy)
✅ Curiosity as a power move: “What makes you believe that?”—and other ego-disarming questions
✅ When to walk away (and why solo-founder gigs can be the toughest)
✅ “Most founders don’t need a podcast” 🙃 — hard truths about shiny-object marketing
✅ Using ego for good: value props that make buyers look brilliant at work (hello, promotions & advocacy)
✅ Keep your receipts: decision logs, recap emails, and notes that save your sanity
✅ Culture math: why leaders’ “bad-day behaviors” trickle down—and how to push for change
✅ Building allies across the org (the simple “time to chat?” outreach that actually works)
✅ Early-stage reality checks: experiments, resources, and the Square pivot story
✅ Staying sane: feedback loops, mentors, boundaries, and choosing freedom as a consultant

If you’ve ever been steamrolled by a HiPPO, battled a micromanager, or just want better tools for managing up—this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Why do so many teams grab a shiny rebrand when the real problem is strategy? 🤔 We’ve avoided this topic for ages… but today we go there—with brand strategist Beatrice Gutknecht, whose mission is, ahem, “F*** rebrands.” She breaks down why visual-first overhauls flop, how to get brand + marketing actually working together, and what to measure so brand work shows up in revenue—not just mood boards.

In this episode, we unpack when you need a rebrand (rarely), when you need repositioning (usually), and how to make it stick inside the business—not just on the website. We swap horror stories (hello, “my wife doesn’t like the logo” feedback) and get practical about test-and-learn, ICP research, and cross-functional buy-in.

We get into:
✅ Why “visual-first” rebrands backfire (think Twitter→X, Jaguar) and what to do instead.
✅ Repositioning 101: align brand, marketing, sales, and CS—then ship fast tests, not 100-page brand bibles.
✅ Killing subjectivity: replace “CEO’s spouse said no” with customer research and data.
✅ Building a brand world in B2B (yes, really) so people feel your positioning—not just read it.
✅ A real case study: moving an architectural hardware brand earlier in the buying cycle and making marketing actually easier.
✅ Agency red flags to watch for (and why big glossy “guidelines” ≠ business impact).
✅ What to track so brand = pipeline: category mentions/associations, market share & engagement, retention & advocacy, and even CAC.
✅ Leading through the AI noise while staying human-first (without whiplash).

If you’re tired of expensive rebrands that change the logo but not the results—and you want brand work that sales, customers, and your team can feel—this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.