Why is marketing the one industry where you can be “too young” and “too old” at the same time? 🤯

In this episode of Blame It On Marketing, we’re talking ageism in marketing (and yes… the sexism that comes with it). We’re joined by a mother-daughter duo: Justine, Marketing Director at The L Factor, and Lenna, award-winning business mentor and professional “nosy parker” (her words, not ours).

We get real about what ageism actually looks like in marketing, why it’s so baked into the industry, and how to handle those comments without losing your mind (or your professionalism).

We get into:
✅ Why ageism and sexism are basically inseparable for women at work
✅ The weird questions women get asked at events (and how to respond)
✅ Why marketing “experience” is misunderstood — and how to reframe it
✅ How to challenge ageist behaviour without going full confrontation mode
✅ Cross-generational lessons: what newer marketers miss, and what older teams miss too
✅ The AI hype problem: not everything needs to be “AI powered”
✅ Why “looking busy online” is just digital confetti (and what actually builds trust)
✅ Reddit honesty: how to show up without pretending you’re “one of the community”

If you’ve ever felt dismissed, underestimated, or boxed in because of your age — this one’s for you.

Subscribe for more B2B marketing truths, rants, and real talk. 💛

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Ah yes.
The three words that have launched a thousand unnecessary redesigns.

In this episode of Blame It On Marketing, we’re joined by the brilliant Juliana Germinio from Yellow Zest to unpack the most vague, infuriating, soul-crushing piece of feedback marketers hear on repeat:

“Can you just… make it pop?”

Pop how?
Pop why?
Pop for whom??
WHAT IS POP?!

From rogue email links sending restaurant guests to skincare masks (we’ve all been baptised) to websites 80% complete before someone decides it’s “not doing it for them” — we get into why bad feedback happens, why senior leaders default to aesthetics, and how marketers can stop drowning in subjective chaos.

But this isn’t just a rant. (Okay, it’s partly a rant.)

What you’ll actually learn:

🔥 How to turn “make it pop” into actionable feedback
🔥 The exact follow-up questions to ask when feedback is vague
🔥 How to coach senior leaders to give better input
🔥 Why defining the emotion and audience outcome changes everything
🔥 How to protect your process (and your sanity) with better expectation-setting
🔥 When to push back on AI-generated feedback — professionally
🔥 Why “it’s not for you, it’s for your audience” is your new favourite line

We also cover:

• The danger of skipping proper briefing stages
• Why visual feedback feels easier (even when it’s wrong)
• How to avoid 20 hours of unnecessary redesign
• And the legendary “hot pink website” story featuring a colourblind CEO

This one is for:
Designers.
In-house marketers.
Agency owners.
Fractionals.
Anyone who has ever been handed two words of feedback and expected to magically interpret them.

If you’ve ever stared at a screen thinking, “I literally cannot do anything with this” — welcome home.

Let’s stop making things “pop.”
Let’s make feedback better.

🎧 Listen now. And maybe send it to the person who keeps saying it.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Why does “ABM” so often become a logo-swap landing page and a prayer? In this episode, Emma and Ruta sit down with Marta George (ex-Head of ABM, now Field & Channel Marketing) to get brutally honest about what real ABM takes—and when you shouldn’t do it at all.

We get into:
✅ Why “ABM Lite” isn’t real (and why it keeps getting sold anyway)
✅ The village ABM needs: sales, SDRs, CS, product marketing, brand, design
✅ Account selection done right (data > opinions, relationships matter)
✅ Start small: 2–4 accounts, bottom-of-funnel first, then scale
✅ Timelines & expectations: quarters to years—not weeks—and what to report
✅ What to track (and why MQLs are the wrong question for ABM)
✅ When to skip ABM and do personalised demand gen instead
✅ Tools & AI: faster personalisation ≠ ABM
✅ Spicy take: why growth teams deserve bonuses/commission

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.