Think events are all free prosecco and LinkedIn photos? 🤔 Behind every smooth show is a sleep-deprived team juggling power sockets, panic emails, and a thousand tiny fires—often at the same time.

In this episode, we’re joined by Sarah Tully (Group Event Director, eCommerce Expo & Technology for Marketing), Laura Dazon (Marketing Manager), and Phoebe Dunsmore (Marketing Executive) from CloserStill Media to pull back the curtain on event season—what really breaks, what actually matters, and how marketers can survive (and even enjoy) the madness.

We get into:
✅ The biggest misconceptions about events marketing (and why the show is the middle of the campaign, not the end)
✅ How to balance sponsors, exhibitors & attendees with a clear “value story” (Laura’s “chair with four legs” framework)
✅ Real on-site war stories: raining ceilings, no-show speakers, surprise venue drills, and the eternal Wi-Fi scam
✅ Ops gotchas marketers miss (power, internet, signage, space for photo areas… and why people never read the emails)
✅ Inbox triage during peak season: empathy, boundaries, and why “please unsubscribe me” isn’t a personal attack
✅ Neurodiversity on the show floor—headphones, quiet resets, and planning for the post-event crash
✅ Exhibitor & visitor playbooks: keep activations simple, plan before/during/after, train booth teams, and download the app
✅ Self-care that actually helps on-site: snacks + water, pacing, buddy up, and don’t schedule your whole life the week after

If event season has you clutching your lanyard and whispering “I need a nap,” this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Why does B2B influencer marketing feel so chaotic right now? 🤔 LinkedIn reach is down, creators are charging enterprise prices, and everyone’s asking how to prove ROI without waiting nine months for a deal to close.

In this episode, we’re joined by Hector Forwood, co-founder & CEO of Flooencer, to demystify what’s working (and what’s broken) in B2B influencer marketing—how to pick the right creators, what to pay, and how to measure impact the C-suite will actually buy.

We get into:

✅ What’s changed on LinkedIn (why organic reach has dropped & what still works now: carousels/PDFs, mixed media, and long-tail impressions)
✅ Creator types—content creators vs. thought leaders—and when you need both
✅ Pricing sanity: flat fee vs. affiliate/rev-share, and avoiding the “three posts for £18k” trap
✅ Measuring ROI for PLG vs. enterprise (discount codes & clicks vs. engaged-persona tracking)
✅ Running technical campaigns that aren’t cringe (how to make deeply technical features land with data teams)
✅ Small-budget playbook: start with customers, employees & partners, then micro-creators off LinkedIn (TikTok/YouTube)
✅ The four pillars of advocacy (influencers, employees, partners, customers) and how to stack them
✅ Red flags to skip: AI “agents” that are just automations, bait resources, and vanity engagement
✅ A couple of painfully honest “don’t do this” stories to keep you out of trouble 😬

If you’re trying to make influencer work on a B2B budget—or trying to price your own content without getting fleeced—this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Why does marketing feel… weird right now? 😵‍💫 Budgets are tight, algorithms won’t sit still, AI is everywhere, and juniors are somehow expected to be CMOs. So how are marketers actually coping—and still shipping great work?

In this episode, we’re joined by Dan & Alice, co-hosts of Work Is Weird Now, for a brutally honest chat about staying sane, creative, and effective when the ground keeps moving.

We get into:
✅ Boundaries > burnout: muting, blocking, and setting “rules for scrolling” so you can actually think
✅ “Certainty theatre” vs. test-and-learn: how to make the case for experiments when leadership wants guarantees
✅ The junior trap: why you still need senior thinking, horizon-scanning, and context (and what’s fair to expect from juniors)
✅ In-house, agency & community: finding the support system that keeps you sharp (and human)
✅ AI without the eye-roll: practical ways to use it without losing your voice—plus what new tools mean for real creativity
✅ Events, content, and the attribution mirage: measuring what matters when not everything can be measured
✅ Coping tactics that actually help: small wins, shipping momentum, and protecting your creative time

If your job currently requires equal parts strategy, creativity, and emotional resilience, this one’s for you. 🎧

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.