Why is marketing the one industry where you can be “too young” and “too old” at the same time? 🤯

In this episode of Blame It On Marketing, we’re talking ageism in marketing (and yes… the sexism that comes with it). We’re joined by a mother-daughter duo: Justine, Marketing Director at The L Factor, and Lenna, award-winning business mentor and professional “nosy parker” (her words, not ours).

We get real about what ageism actually looks like in marketing, why it’s so baked into the industry, and how to handle those comments without losing your mind (or your professionalism).

We get into:
✅ Why ageism and sexism are basically inseparable for women at work
✅ The weird questions women get asked at events (and how to respond)
✅ Why marketing “experience” is misunderstood — and how to reframe it
✅ How to challenge ageist behaviour without going full confrontation mode
✅ Cross-generational lessons: what newer marketers miss, and what older teams miss too
✅ The AI hype problem: not everything needs to be “AI powered”
✅ Why “looking busy online” is just digital confetti (and what actually builds trust)
✅ Reddit honesty: how to show up without pretending you’re “one of the community”

If you’ve ever felt dismissed, underestimated, or boxed in because of your age — this one’s for you.

Subscribe for more B2B marketing truths, rants, and real talk. 💛

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.