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In this episode, we (Molly and Jason at whypeopledostuff.com) talk about the fascinating, scary and sometimes business-threatening experiences entrepreneurs face when they considering entering a market that seems over-done already.

We talk about the mindsets, psychology and misconceptions that influence many coaches, course creators, service providers and entrepreneurs of all types, sometimes preventing them from entering markets (or continuing to put themselves out there in markets) that they perceive as saturated.

We explore our own journey of starting an online coaching business, the lessons we learned and whether or not it's too late to share your unique perspective and skills.

And how to STAND OUT when you do.

This episode is a must-listen for you if you are feeling kind of hesitant about starting or expanding your business due to the perception of competition, or other people who are already in the market, or you've ever really just thought to yourself something like, "Who am I to do this? Who am I to teach this? I didn't invent this information. It's already out there. People already teach it. Who am I to get involved in this?"

Or you just worry about standing out next to all of the other people who seem to have had the idea before you or are already going.

And maybe you just feel like you're kind of permanently behind.

This is just one of the many ways that you can understand yourself better and how that can impact your business and the decisions you make and the things that hold you back.

And of course how quickly you can become successful once you do finally get out of your own way and get started. Which we can completely relate to and you'll find out why.

So please enjoy this episode. And don't forget to head over to whypeopledostuff.com/podcast so that you can join the conversation and tell us what you think, and what YOUR experience has been confidently breaking into a new, expanded, or different market.