Mike and Connor, founders of Waterboy, took their functional hydration brand from zero to sold-out success through TikTok's authentic community-building power. With three specialized electrolyte formulas targeting different needs—after a night out, post-workout, and everyday use. They chose TikTok as their primary marketing channel because it was the platform they felt they could "have a shot with a fresh start" regardless of follower count.

In this episode, the Waterboy founders share how a single casual video posted while driving to get mail unexpectedly exploded to 100,000 views and 8,000 followers overnight. Their authentic approach quickly built a community of 25,000 TikTok followers and a 17,000-person SMS list, which ultimately sold out their entire initial production run within just one hour of launching their pre-sale campaign.

What You'll Learn in This Episode:

• The authentic communication style that helped them build a community of 25,000 followers and 17,000 SMS subscribers before even launching their product
• Their "aha moment" when they sent the pre-sale text message and watched their entire production run sell out in one hour
• How their TikTok-first approach allowed them to connect directly with customers to identify pain points and improve both product and experience

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Lauren Hill, VP of Digital and e-commerce at ColorPop, recognized a major gap in their digital ecosystem and turned to TikTok Shop to fill it. The beauty brand, known for luxury formulas at affordable prices, has seen remarkable growth since joining the platform.

In this episode, Lauren shares their strategic approach to TikTok Shop campaigns, including a Valentine's Day initiative that 3X'd their revenue, and demonstrates how brands can thrive in the content-to-commerce environment.

What You'll Learn in This Episode:

• How ColorPop identified TikTok Shop as a critical missing piece in their digital ecosystem and saw major growth as both a commercial company and brand
• The cross-channel promotion strategy that delivered a 160% lift in GMV within just two months of joining the platform
• Why creating trial-focused product bundles exclusively for TikTok Shop helped them acquire new customers
• The structure of ColorPop's VIP creator program, including how they seed products to top affiliates before launch to strengthen partnerships
• How their Valentine's Day campaign investment led to 3X revenue growth and why GMV Max has become integral to their performance marketing strategy

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Chris Herbert, CMO of Intake Breathing, transformed their business by leveraging TikTok Shop to achieve a 10X increase in daily revenue in just six months. After seeing another entrepreneur save her struggling business through TikTok, Chris recognized the platform's potential and developed a strategic approach that turned their magnetic nasal strip from an unknown product into one worn by celebrities on TV—without any PR involvement.

Chris shares his three-tiered "pyramid of revenue" approach: starting with affiliate creator partnerships as the foundation, enhancing results with GMV Max campaigns, and building deeper customer relationships through Lives.

What You'll Learn in This Episode:

• How Intake Breathing's viral magnetic nasal strip went from creator experimentation to being spotted on TV celebrities with zero PR effort
• Why Chris considers the TikTok Creator Center with affiliate outreach the "baseline" that any business can set up to succeed
• How GMV Max campaigns—which Chris calls "the best ad product in at least a decade"—automatically optimize creator content while meeting target ROAS
• The specific "camera down, nose up" demonstration technique that became their winning hook after a creator invented it
• Why LIVE sessions not only build trust and spike sales across all platforms but provide invaluable product insight from real customer questions

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

What if you could grow your business from $3,000 daily to over $2-3 million monthly in just 12-24 months? That's exactly what Akash, CEO of Better Alt, achieved through TikTok Shop. Starting in September 2023 as one of the platform's early adopters, Better Alt experienced an unprecedented surge in orders that completely transformed their business trajectory.

In this episode, Akash shares how authentic affiliate relationships, strategic platform features, and automation tools combined to create explosive growth for their natural supplements brand. He explains why TikTok fundamentally changed his perception of business growth potential, proving that with the right strategy and product, scaling from "0 to 100" in just one year isn't just possible—it's achievable.

What You'll Learn in This Episode:

• How Better Alt leveraged TikTok's authenticity to showcase natural supplements and grew from $3,000/day to $2-3 million/month in 12-24 months
• The specific moment their products went viral on TikTok Shop in September 2023, generating more orders than they'd seen in their entire two-year history
• Why building strong relationships with top affiliates became the foundation of their TikTok success strategy
• How participating in TikTok's Super Brand Day program delivered 80% new customers and valuable platform visibility
• The way switching from manual ads to GMV Max automation freed team bandwidth while maintaining profit margins and improving ad efficiency

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

In this episode, Patryk reveals his journey from using TikTok simply as a content platform for ingredient breakdowns to discovering the power of TikTok Shop integration. From his first viral moment that generated hundreds of orders to participating in TikTok's special live shopping events with platform-supported coupons, Patryk explains how TikTok has fundamentally shifted his role from a hands-on local business owner doing sampling events to a creator who can reach thousands of customers daily without leaving his office.

What You'll Learn in This Episode:

• How Patryk's content strategy of posting a minimum of four videos daily with detailed product breakdowns built a loyal audience before TikTok Shop was even available
• The moment Patryk woke up to 500 overnight orders, confirming TikTok Shop was "literally the future"
• Why TikTok's ad platform delivered superior ROI compared to other platforms, translating directly to sales rather than just followers
• How participating in TikTok's special live shopping programs with platform-supported coupons created "insane GMV" results

• • The fundamental business model shift from physical sampling events to digital content creation that allowed Patryk to reach thousands daily instead of dozens

  
  

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  This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

What happens when you combine entertaining content with educational messaging about wellness products? For Brian Wong, co-founder of Feel Goods, it created a TikTok success story that transformed their drink mix business.

Starting with organic content, Feel Goods leveraged TikTok's unique reach to gain "millions of eyeballs" for their brand, then built a thriving affiliate program on TikTok Shop that generated over $200,000 in GMV in a single month.

In this episode, Brian shares how his "edutainment" content strategy resonated with TikTok's audience seeking authentic brand experiences. From the surreal moment of being recognized in Erewhon by a fan who discovered them on TikTok, to a single video about electrolyte mixers driving $50,000 in revenue, Brian reveals how Feel Goods harnessed the platform's power while staying true to their mission of making wellness more approachable and fun.

What You'll Learn in This Episode:

• How Feel Goods' "edutainment" content strategy helps them stand out in the crowded wellness space while driving both awareness and sales

• Why the same organic content that performs well also excels as paid media, creating efficiency in their marketing approach

• How adding TikTok Shop links to their own videos drove significant revenue, including $50,000 from a single viral video about electrolyte mixers

• The strategy behind building a successful affiliate program using TikTok Shop's internal tools that generated over $200,000 GMV in one month

• How TikTok's "Halo effect" lifted performance across all their other marketing channels, creating synergistic growth beyond the platform itself

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Imagine watching a single TikTok video generate the kind of revenue you’ve always dreamed of. That's exactly what happened to Tammy Hilgendorf, Director of TikTok Shop for Nello, when her wellness brand's ashwagandha drink "Super Calm" caught fire on the platform.

After testing traditional social media marketing with futile results, Tammy Hilgendorf turned to TikTok Shop and saw Nello take off.

In this episode, she shares how TikTok’s New Arrivals Campaign and GMV Max unlocked a new era of momentum and measurable growth.

What You'll Learn in This Episode:

• How one viral creator video changed everything for Nello and gave them the "aha moment" that confirmed TikTok's value

• How GMV Max created momentum that manual ad management couldn't match

• How TikTok Shop connected Nello with authentic advocates who became the engine of their growth

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.