Chris Herbert, CMO of Intake Breathing, transformed their business by leveraging TikTok Shop to achieve a 10X increase in daily revenue in just six months. After seeing another entrepreneur save her struggling business through TikTok, Chris recognized the platform's potential and developed a strategic approach that turned their magnetic nasal strip from an unknown product into one worn by celebrities on TV—without any PR involvement.

Chris shares his three-tiered "pyramid of revenue" approach: starting with affiliate creator partnerships as the foundation, enhancing results with GMV Max campaigns, and building deeper customer relationships through Lives.

What You'll Learn in This Episode:

• How Intake Breathing's viral magnetic nasal strip went from creator experimentation to being spotted on TV celebrities with zero PR effort
• Why Chris considers the TikTok Creator Center with affiliate outreach the "baseline" that any business can set up to succeed
• How GMV Max campaigns—which Chris calls "the best ad product in at least a decade"—automatically optimize creator content while meeting target ROAS
• The specific "camera down, nose up" demonstration technique that became their winning hook after a creator invented it
• Why LIVE sessions not only build trust and spike sales across all platforms but provide invaluable product insight from real customer questions

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.