Nancy Anderson, Founder and President of Natal App, and Virginia Triplett, Head of Marketing, discovered that TikTok's ability to immediately reach new audiences organically made it the perfect platform for their science-backed pregnancy and postpartum fitness programs. Serving women who are thinking about conceiving, currently pregnant, or have been pregnant, Natal App recognized TikTok's demographic shift during COVID as their target audience matured into the platform.

In this episode, Nancy and Virginia share how their full-funnel strategy of incorporating educational, entertainment, and sales content into their paid campaigns resulted in a remarkable 75% reduction in CPAs, and why they view TikTok as their future.

What You'll Learn in This Episode:

• How Natal app achieved a 75% reduction in CPAs by blending educational, entertainment, and sales content in their TikTok campaigns
• The strategy of providing immediate value through actionable health tips to build trust with women facing medical dismissal
• How one organic C-section recovery video drove hundreds of direct app signups before any paid promotion
• The long-term perspective of investing in TikTok as a platform where their future target demographic is already building relationships

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Andres Ramos, Creative Marketing Director at Juvenon, transformed the health supplement brand's advertising approach by leveraging TikTok Shop's affiliate program to create an "army of creative testers."

In this episode, Andres explains how TikTok's genuine consumer connection has created a measurable halo effect across Juvenon's other sales channels, with a 10-20% increase and significantly lowered CPAs on other platforms. He shares how their approach to creator partnerships has exponentially multiplied their testing capabilities, allowing them to experiment and find the best ways to communicate their unique value to consumers. To top it off, GMV Max has already delivered 20% growth despite being in the early stages of their TikTok Shop journey.

What You'll Learn in This Episode:

• How Juvenon scaled from creating 20-30 pieces of content weekly to 50-100 by leveraging TikTok’s affiliate network
• The measurable 10-20% sales increase across other platforms (Shopify, Amazon) attributed to TikTok Shop activity
• Why giving creators the same script but allowing their unique interpretations creates exponentially more effective ad variations
• The strategy behind Juvenon's early 20% growth with GMV Max and their plans to test Smart Plus for further expansion

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Natalie Plain, CEO and founder of Billion Dollar Beauty, saw her 12-year-old patented BrowBuddy tool gain new momentum on TikTok. After one organic video from a creator in Texas went viral, generating $10,000 in sales, the company put Spark ad spend behind it and achieved 3X growth in just one week.

In this episode, Natalie shares how her problem-solution based beauty company pivoted quickly to embrace TikTok Shop 18 months ago, starting with just one product and expanding to over 50 items. She explains how the platform has fundamentally changed her business by providing unprecedented distribution opportunities that weren't possible during the product's first decade on the market.

What You'll Learn in This Episode:

• The strategy that turned that initial success into 3X growth in just one week using Spark ads
• How Billion Dollar Beauty expanded from one product to over 50 items on TikTok Shop in 18 months
• The approach to building relationships with creators through gifting and maintaining those connections over time
• How TikTok's direct consumer communication enabled Billion Dollar Beauty to develop new versions of the BrowBuddy based on immediate customer feedback

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.