Horizon Next has mastered the art of turning TikTok into a full-funnel performance engine. Paid Social Performance Lead Cerise Vazquez Wright shares how her team combined Smart+, Spark Ads, search, and LIVE to drive results that outperformed traditional brand channels.

Smart+ campaigns streamlined targeting and creative delivery, helping the agency reduce costs and improve ROAS. Spark Ads attached to branding campaigns turned awareness into measurable action, driving cost per bookings that were 60% stronger than other brand channels. TikTok search campaigns captured intent with click-through rates 25% higher than competitors, while TikTok LIVE even unlocked surprising lower-funnel conversions like app signups.

When you layer TikTok’s solutions across the funnel, you don’t just engage users, you transform outcomes.

What You’ll Learn in This Episode

• How Smart+ automation improved efficiency and performance at scale
• Why Spark Ads layered on brand campaigns delivered 60% better cost per bookings
• How TikTok search campaigns drove 25% higher click-through rates than other platforms
• The role TikTok LIVE can play in conversions and app signups
• How Horizon Next reframed TikTok as a top performance channel, not just an engagement platform

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Skinn Cosmetics turned complexity into clarity by narrowing their wide product lineup down to six hero products that became the center of their TikTok strategy. By pairing this focus with TikTok LIVE selling, affiliate seeding, and direct founder engagement, the brand built powerful momentum and drove sellouts like their Lipstick X launch in under an hour. The impact didn’t stop on TikTok, their strategy sparked a halo effect across Amazon, DTC, and retail channels, proving that the right hero products can unlock growth everywhere.

What You’ll Learn in This Episode:

• How Skinn Cosmetics sold out Lipstick X in under one hour on TikTok LIVE
• Why focusing on six hero products amplified discovery and conversions
• The role of affiliate seeding and founder engagement in building trust and momentum
• How TikTok’s discovery power creates a measurable halo across other sales channels

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Topicals didn’t just run ads on TikTok, they built a growth engine. President Sochima Mbadugha and Head of Growth Helena Youhana share how the brand tapped into TikTok’s creator community to spark awareness, opened their affiliate program to let the flywheel spin, and then used GMV Max and TikTok Shop to turn that momentum into record-breaking sales. The result: 50% month-over-month growth and ROAS that beat their goals.

What makes their story stand out is how human it feels. They started with trusted experts to build credibility, then let affiliates tell real stories with before/afters and routines, and finally retargeted warmed-up shoppers with conversion campaigns. That mix not only drove efficiency but unlocked new audiences, including men who had never been part of the conversation before.

What You’ll Learn in This Episode:

• How Topicals staged the funnel step by step: experts → affiliates → GMV Max
• The creative hooks that actually move buyers (before/afters, ingredient deep-dives, real routines)
• How affiliates can turn a good product into a movement—and a growth driver
• Why it pays to measure beyond ROAS, from brand search to retail lift
• How TikTok opened the door to new audiences, especially men, with authentic creator-led content
• How GMV Max campaigns helped Topicals surpass their 2x ROAS targets on TikTok Shop

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.